2013-2014 University Catalog [ARCHIVED CATALOG]
Course Descriptions
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Business Administration |
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BUS 501 - Systems Management & Organizational Theory, 3 credit hours
This course focuses on general systems concepts and the systems management approach to organizations. Students acquire a greater understanding of the interdependence of and interrelationships between elements of a system and its environment. Selected organizational and managerial issues or problems are diagnosed from a system and organizational theory perspective, and solutions are developed that reflect a systemic outlook. Opportunities are provided for applying systems thinking to the students own career or work situation.
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BUS 507 - Federal Income Taxation, 3 credit hours
A study of the federal income tax law, US Treasury regulations and IRS revenue rulings and court cases. A major emphasis of the course will be tax avoidance for the individual through tax planning. There will be a detailed study of actual personal federal tax forms and ethics will be stressed.
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BUS 508 - Federal Taxation: Corporations, Partnerships, Estate and Trusts, 3 credit hours
This course is a study of current federal tax laws applicable to corporations, partnerships, estates and trusts. Tax reporting, planning and research are an integral part of this study.
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BUS 509 - Organizational Behavior, 3 credit hours
Prerequisite(s): BUS 501
This course provides an analysis of behavioral science approaches to organizations stressing the implications of theoretical concepts on managerial practice. Topics include functions and dysfunctions of bureaucracy, individual needs and organization requirements, group processes, and organizations as systems. Basic concepts used to study special topics are conflict management, leadership, communications, and organizational change and development.
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BUS 510 - Human Resource Management, 3 credit hours
This course provides an overview of the various functions in the field of Human Resource Management. The functions of planning, selecting, compensating, appraising, training, and development are covered. Legislation and laws pertaining to these functions as well as labor relations and health and safety are examined. Overall organizational strategy is incorporated into the application of all Human Resource functions.
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BUS 511 - Compensation, 3 credit hours
Theory and strategy behind organizational compensation practices are examined. Specifically, the behavioral aspects of compensation, the legal constraints, development of base pay systems, variable pay, executive compensation, benefits, and services are covered. Students become familiar with actual practices and application in organizations.
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BUS 512 - Employment Law, 3 credit hours
This course is an overview of the laws affecting the workplace in the United States and interpretation of them as reflected in agency and court rulings. Through a case study approach, the course will stress the practical application of the employment laws and rulings to Human Resource Administration.
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BUS 513 - Staffing and Development, 3 credit hours
This in-depth course explores the theory and practices involved in acquiring and developing an organization’s workforce. Topics include workforce planning, job analysis, assessment, recruiting, selection, training and development. Course explores these topical areas with a focus on practical application.
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BUS 516 - Cost Accounting and Analysis, 3 credit hours
A course which surveys the accounting requirements of internal organizational management with particular attention devoted to the costs capitalized in inventory. Defines and illustrates job order costing, process costing, standard costing, direct costing, cost-volume profit analysis, activity-based costing, budgeting, and control of decentralized operations.
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BUS 518 - Governmental and Nonprofit Accounting, 3 credit hours
This course deals with financial accounting and reporting concepts, standards, and procedures applicable to: 1. state and local governments-including counties, cities, and school districts, as well as townships, villages, other special districts, and public authorities 2. the federal government; and 3. nonprofit and governmental universities, hospitals, voluntary health and welfare organizations, and other nonprofit (or not-for-profit) organizations. Financial management and accountability considerations peculiar to government and nonprofit (G&NP) organizations are emphasized, and the distinctive aspects of auditing G&NP organizations are discussed.
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BUS 519 - Principles of Auditing, 3 credit hours
This course emphasizes auditing concepts and applications that enable students to understand the philosophy and environment in public accounting ethics, auditing standards, opinions on the financial statements.
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BUS 520 - Accounting Systems, 3 credit hours
A survey of information technology and its application to accounting issues. Students will solve problems using electronic spreadsheets, word processors, and the internet. Students will develop an understanding of the information gathering, data accumulation and reporting requirements of various accounting software programs.
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BUS 521 - Advanced Accounting, 3 credit hours
A course dealing with special problems in accounting for business combinations and mergers. Students will be exposed to the different methods of accounting for investments on the books of the parent company. They will develop an understanding of the consolidation procedures that deal with the issues of the noncontrolling interests, intercompany sales, intercompany debt, ownership patterns, and income taxes. In addition, the related topics of business segment reporting, and foreign currency translation will be examined.
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BUS 524 - Management Science/computer Models, 3 credit hours
This course expands the general manager’s knowledge of the computer models necessary to deal with the complex relationships making up an integrated system. Linear regression, forecasting/time series, linear programming, simulation, and probabilistic decision models are studied. The emphasis is on the description of common management problems in terms of these models, the solution of such models, and the analysis of the results for making decisions from a systems perspective.
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BUS 528 - Business Law, 3 credit hours
A study of law applicable to commercial transactions, property, debtor and creditor relationships as well as wills and trusts. Recommended for accounting emphasis.
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BUS 545 - Financial Management, 3 credit hours
Working capital management, cash flow analysis, investment decisions, cost of capital, traditional and non-traditional sources of capital and long-term financial decisions are the focus of this course. The method of presentation takes account of theory, application and integration into the general systems approach.
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BUS 546 - Intermediate Finance, 3 credit hours
An advanced course covering selected topics in financial management such as financial analysis, forecasting, working capital management, capital budgeting, long-term financing, the cost of capital and dividend policies.
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BUS 548 - Accounting Management, 3 credit hours
This course is a study of accounting information for managerial decision-making. Emphasis is on cost behaviors and cost accounting systems applied to management models. Concepts include job-order costing, cost-volume-profit analysis, activity based costing, profit planning, and variance analysis.
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BUS 551 - Marketing Management, 3 credit hours
Prerequisite(s): BUS 545
This course focuses on market segmentation, targeting, positioning, branding, pricing, delivering customer value, competing in cyberspace, leveraging databases, and considers the broad ramifications of marketing decisions. It conveys how marketing has evolved and been transformed by forces such as globalization, de-regulation, privatization, consolidation, and the proliferation/diffusion of technology. Students will develop both tactical and strategic skills by working on real-world, real-time products or services using market research, market segmentation approaches, life cycle management, and financial analysis.
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BUS 551E - Entrepreneurial Marketing, 3 credit hours
This course focuses on methods of achieving marketing objectives in spite of limited resources. A variety of strategic and tactical subjects with which entrepreneurs must deal to maintain effective marketing operations are developed in this class. Examples include the marketing concept, developing a competitive distinction, understanding buyer behavior, channel management, pricing policy and building a supporting information system.
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BUS 552 - Environmental Science and Regulation for Sustainable Business, 3 credit hours
This course provides students with basic scientific knowledge essential for understanding the problems and potential solutions associated with human-induced ecological changes. This would include a review of the scientific method and ecosystem structure and function, examination of environmental issues related to human population dynamics, energy production and consumption, land use perturbations, climate, toxicology, risk, and human health. The course also focuses on government regulatory environments (local to global) that impact a firm’s sustainability behavior and performance.
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BUS 553 - Introduction to Sustainable Business, 3 credit hours
Students will gain an understanding of how business professionals use sustainability principles as drivers for innovation and how to incorporate this strategic thinking into their own career paths. Students will learn how business decisions benefit from taking into account impacts of social and ecological capital. Topics will include the “Triple Bottom Line” approach as a catalyst for organizational innovation and corporate performance, and corporate motivations for engagement in sustainability. Case studies will focus on successful corporate sustainability initiatives across a wide array of industries and business contexts as well as enduring challenges faced by businesses that aim toward sustainability. Representatives of local businesses using triple bottom line strategies will present their “cases” in class. Other topics to be addressed will include integration of sustainability into corporate vision, mission, and culture; metrics of sustainability, including greenhouse gas and carbon inventories; stakeholder engagement and management; the challenge of sustainable products and services; and corporate sustainability reporting.
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BUS 555 - Principles of Investments, 3 credit hours
This course emphasizes techniques of security analysis, evaluation of portfolios and investment strategies including the use of derivatives.
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BUS 558 - Business Communications, 3 credit hours
A course designed to improve the students command of the English language in typical business writing, with analysis and writing of various types of business letters, and study of report writing, including collecting data, organization of material, writing style and various uses of reports in business and industry.
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BUS 563 - Seminar, 3 credit hours
This course will be offered as needed to cover topics of interest, e.g., Financial Statement Analysis, Fraud Examination, etc. It is also available to any student wanting to study an accounting or finance elective topic at a more advanced level or for studying an accounting or finance topic that is not currently offered in the curriculum. It may be taken more than once for credit provided the subject matter is different.
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BUS 565 - Risk Management in Financial Institutions, 3 credit hours
The course examines various types of financial institutions (banks, investment companies, insurance companies, etc.), the risks (credit risk, market risk, interest rate risk, etc.) inherent in the assets and liabilities of those institutions, and the tools and techniques available for measuring and managing those risks including portfolio diversification, duration, Value at Risk models, and RAROC. Note: This course satisfies the CPA Exam’s requirements for “other business courses” but does not satisfy any portion of the “accounting hours” requirement.
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BUS 568 - Financial Statement Analysis, 3 credit hours
This course will demonstrate the relevance of financial statement analysis and equip students with the analytical tools necessary for informed decision making.
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BUS 578 - Principles of Fraud Examination, 3 credit hours
This course is centered around understanding occupational fraud. Who is the most likely perpetrator of fraud in the workplace? Doesn’t a strong set of internal controls stop fraud from happening? What types of schemes do fraudsters commit? What is the Fraud Triangle? You will find answers for these questions and many more as we navigate throughout the course materials. The course culminates in the application of understanding workplace policies and how these policies help to prevent, detect or allow fraud to occur in the workplace.
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BUS 581 - Macroeconomics for Management, 3 credit hours
This course helps participants develop skill in understanding the operation of the United States economy, anticipating the impacts to government policies and other influences on the economy, and understanding the influence of the economy on the individual firm.
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BUS 600 - Power, Ethics, and Society, 3 credit hours
This course examines the social, ethical, sustainability, and leadership responsibilities of systems managers in relation to the stakeholders affected by managerial decisions-especially customers, the work force, shareholders, and society (including government). Students examine the acquisition and use of power inside and outside the organization through contemporary cases.
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BUS 612 - Microeconomics/international Trade, 3 credit hours
A study of economic theory of the firm and markets on which many managerial decisions are based. The theory serves as a foundation for understanding the patterns of international trade and the role of the firm in global markets. The theory also has a role in a nations international trade policy. Subjects include theory of demand, price making, costs, production, economies of scale, market structures, comparative advantage, international terms of trade, and trade barriers.
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BUS 622 - Macroeconomics, 3 credit hours
This course includes the study of national and global business cycles, monetary and fiscal policy, the role of central banks in foreign exchange markets, and the role of international institutions such as the International Monetary Fund. Other subjects covered include national income and employment theory, links between the domestic and international sectors, flexible versus fixed exchange rates, management of exchange rate risk, balance of payment issues, and international monetary systems.
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BUS 624 - Operations Analysis, 3 credit hours
This course deals with production and operational subsystems from the perspective of general and operations management. Operations analysis tools and methodology are presented in detail to assist in designing, planning, and controlling manufacturing and service operations. This course includes analysis and application of PERT/CPM, inventory control, queuing, and quality management.
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BUS 624E - Managing Business Operations, 3 credit hours
This course deals with systems and models that enable the entrepreneur to maximize their business operating environment. Operations analysis tools and methodology are presented in detail to assist in designing, planning, and controlling operations. The course includes analysis and application of inventory models, Microsoft project management, forecasting, feasibility studies and cost benefit analysis.
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BUS 624S - Supply Chain Management, 3 credit hours
This section of Operations Management will cover the different operations-related activities of the firm in the context of the supply chain. Topics will include management of inventory, logistics, transportation, warehouses, distribution centers, order fulfillment, customer and supplier relationships.
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BUS 625 - Multinational Corporations & International Trade, 3 credit hours
This course provides a systematic presentation of the multinational enterprise as the dominant privately owned institution in international trade and investment. Political and economic dimensions of international trade as related to the multinational enterprise are considered. The course is presented in three parts: theory, policy, and enterprise.
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BUS 625E - Creating a Business Plan, 3 credit hours
The course will analyze how a business plan can be an indispensable management tool that provides the foundation for growth that is achieved by starting a new venture, expansion of a product line or acquiring an existing business. A comprehensive business plan will be developed and presented to a panel of business executives and entrepreneurs.
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BUS 626 - International Market Research, 3 credit hours
The methods by which primary and secondary data are collected (including the internet) and the different techniques for analyzing such data are presented. Quantitative techniques, including multivariate models, are studied.
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BUS 630 - International Marketing Strategy, 3 credit hours
The emphasis in this course is on developing international marketing strategies. Alternatives in product, pricing, promotion, and distribution strategies are discussed. Case studies are used extensively.
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BUS 632 - Deploying Information Technology for Competitive Advantage, 3 credit hours
This course establishes a basic understanding for developing management information systems that provide reliable and valid information for managers of diverse functions. The course provides an understanding of how information technology enables the implementation of a global strategy and a global collaborative organization, resulting in a more competitive business.
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BUS 632E - Deploying Information Technology for Competitive Advantage, 3 credit hours
This course establishes a basic capacity for developing management information systems that provide reliable and valid information for managers of diverse functions. Content focuses on using information technology to improve customer service, improve rational thinking and decision-making, establishing pricing methodologies and creating internet distribution channels.
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BUS 640 - International Management, 3 credit hours
This course introduces the student to the nature and scope of participation in and management of international economic enterprises. The new global markets require an understanding of the interdependency, interaction, and integration of planning, organizing, executing, and controlling across national and cultural boundaries. The course is designed to educate the future global manager who will eventually articulate and support the international strategy of the organization.
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BUS 642 - Intercultural Communication, 3 credit hours
This course defines culture and communication, reveals some important relationships between the two, and explores relevant systems of belief, value, and thought that increase analytical and problem-solving skills in international business relationships. Also included are the business etiquette practices that are an outgrowth of the above topics.
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BUS 650 - International Financial Management, 3 credit hours
Prerequisite(s): BUS 545
The traditional areas of corporate finance are studied from the perspective of decisions peculiar to a global corporation. These perspectives include dealing with multiple currencies, frequent exchange rate changes, differing rates of inflation, multiple money markets, segmented capital markets, constraints on ownership and the return of invested capital and earnings, and political risks of expropriation, nationalization, or counter- trade arrangements.
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BUS 652 - Strategic Logistics Management, 3 credit hours
Prerequisite(s): BUS 626
This course is a study of strategic problems including exporting and importing procedures, insurance, documentary credit, statistical quality control, ISO 9000, benchmarking, and international transportation.
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BUS 655 - Seminar, 1-3 credit hours
Seminars study advanced current business topics and may be taken more than once for credit provided the topic or subject area is different. Individual topic descriptions can be found at
http://www.bw.edu/academics/bus/programs/seminars/.
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BUS 660 - The Political and Social Responsibilities of the Multinational Corporation, 3 credit hours
This course examines the role of power and ethics in the conduct of international business. Actual cases are studied that demonstrate some of the dilemmas faced by the multinational corporation and the growing concern with integrating the ethical and social concerns with business actions in a way that is beneficial to both business and society.
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BUS 661 - Managing Multinational Projects: A Strategic Management Approach, 3 credit hours
This course deals with the principles of project/systems management and the challenge of joint efforts with other nations. Emphasis is on team building, developing an effective organization structure, work planning and scheduling, and cost control within a dynamic multinational environment. Students will investigate the legal, social, economic, political, technological, and cultural implications of global projects. They will also analyze cases, estimate costs of multinational projects, and examine methodologies for multinational project funding.
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BUS 662 - Sustainable Products and Services, 3 credit hours
Evolving principles of sustainable management will be applied to the critical task of designing, producing, marketing, servicing, and disposing of sustainable products and services. The course examines historic, current, and future examples of sustainable products and services, with attention to evolving definitions of sustainable products and services across time, cultures, and industries. Topics will include product life cycle analysis, prospects for technological innovations such as biomimicry, assessment and management of product supply chains, creation of environmental product differentiation with benefits to the consumer, effective marketing of and public communication and reporting on sustainable products and services, and the essential value propositions and competitive advantages available in this market space.
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BUS 663 - Integrative Sustainable Venture Plan, 3 credit hours
The purpose of this course is to plan, start or build an ethical, sustainable and profitable venture for an existing or new business, NGO or governmental organization. Students may work individually or in a group to complete a strategic business plan that will include a management plan, financial statements, risk analysis, an operations and marketing plan, and an action plan to implement the venture. Course instruction will center around a series of integrated modules that will focus on the practical implementation of all aspects of the curriculum. Students will explore the connections between the strategic foundation of the venture and the cultural, sustainable and spiritual aspects of their values, core purpose and goals within a global business context. Problem solving and critical decision-making will be integral to this course.
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BUS 670 - Strategic Management, 3 credit hours
This capstone course represents the culmination of the student’s MBA program. The science of strategic analysis and strategic management is taught along with competitive assessment, strategic planning, and overall enterprise management. The student learns within the classroom environment to apply this knowledge to a company that is a major player in its industry. In the process, the executive learns how to formulate decisions based on the analysis, and how to implement these decisions, given the organization’s capabilities and limitations.
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BUS 670E - Managing a Growing Business, 3 credit hours
The course provides students with the opportunity to solve complex problems by integrating the theoretical and practical knowledge acquired in previous courses. Issues related to managing a growing company will be analyzed. Topics include those related to changing organizational structures, measuring economic performance, developing management control systems and the changing role of the entrepreneur.
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BUS 680 - Controllership, 3 credit hours
An integrative course that examines the current issues facing today’s financial managers. Students will learn how the various accounting sub-specialties and other business functional areas interact and affect both short- and long-term business decisions.
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BUS 701 - Organizational Theory & The Systems Approach to Management, 3 credit hours
This course introduces executives to the systems approach to management. It is an overview of the theories of general systems, systems-thinking, and the systems approach to management. Executives apply the systems approach to building systems models of the organizations represented in the class. These models provide an understanding of the interdependencies in a variety of complex organizations and help managers learn to make more effective decisions for their organizations.
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BUS 705 - Accountability of Financial Resources, 3 credit hours
This course emphasizes the use of the accounting system to provide decision-making information to the manager. Cost accounting data are applied to management models of the firm, especially those models dealing with alternative choice situations such as pricing, factor and product combinations and capital budgets. Financial principles and analysis are coupled with accounting data for specialized types of business situations requiring executive decisions. Case problems provide the basis for intensive study of the subject area.
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BUS 709 - Micro–organizational Behavior, 3 credit hours
This course is designed to provide the manager with behavioral science approaches to organizations. It will stress the implications of theoretical concepts and their effect on managerial practice. Topics are examined at the levels of the individual, group and organization. A participative and experiential learning approach is used to examine topics such as leadership, teamwork, global management, communication & conflict management, individual personality, organizational change & development and strategic HR management. Special attention is given to current literature relating to the relevant OB topics and Health Care Management.
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BUS 711 - Senior Management Issues, 3 credit hours
An overview of contemporary issues confronting senior leaders in today’s highly competitive global business environment. Topics include business valuation, portfolio restructuring, strategic decision making, issues of sustainability, the role of boards of directors, corporate governance and other current issues.
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BUS 712 - Health Care Information Systems, 3 credit hours
This course will provide the student with an overview of the health care information systems with a specific focus on “Electronic Medical Records” (EMRs) and the role of health information technology in supporting business decisions. The course will also use case studies that will provide the students opportunity to see the benefits of information technology as well as the benefits of innovation, quality, entrepreneurial thinking, etc on an applied “real world” basis. As part of this case study approach the student will expand their ability to problem-solve and critically analyze pertinent issues that impact health care managers
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BUS 742 - Micro-organizational Behavior, 3 credit hours
This micro-perspective on organizational behavior deals with both the individual and small groups. Executives develop a basic conceptual understanding of the causes of behavior (theories of motivation, learning, perception, communication, personality and decision-making) and develop tools with which to change behavior. Research findings, supporting the hypotheses and relationships among personal and environmental causes and behavioral outcomes, are integral to the course. This course has a strong experiential base and a heavy emphasis on process.
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BUS 747 - Operations Management, 3 credit hours
This course develops a systems approach to the analysis of senior managerial operating problems. Computer, quantitative, and behavioral models are used to formulate operating decisions consistent with an organization’s competitive strategy.
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BUS 748 - Financial Management, 3 credit hours
Analysis of financial information is central to financial control, forecasting, and decision making. It also is central to the evaluation of managed care operations, competitors, or merger candidates. This course gives students insight into financial statement analysis, cash flow projections, capital budget evaluation, working capital management, and the primary methods of financing the corporation (both for-profit and not-for-profit models are emphasized). Various measures of risk and methods of assessing the risk-return trade-off are also presented. Examination of actual institutions is incorporated into the course.
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BUS 750 - Topics In Financial Management, 3 credit hours
This course will investigate special topics in financial management such as the lease versus the buy option, bond refunding, mergers, LBOs, divestitures, business failures, activity-based management, and organizational performance. Coverage of topics introduced in earlier financial management courses, e.g., operational and capital budgeting, cost-volume-profit analysis, and working capital management, will be extended. Forecasting, linear programming and simulation techniques from the operations analysis field will be used extensively in this expanded coverage.
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BUS 757 - Intro to American Health Care, 1 credit hour
This course explores the history, evolution and current state of health services delivery and financing in the United States. Topics include the components of the system, health services professions, financing mechanisms, the insurance industry, medical technology and the cost, quality, access equation.
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BUS 758 - Health Care Policy & Law, 1 credit hour
This course discusses the policy development process at the federal and state levels, reviews major health policy milestones and the current state of policy development. Comparisons are drawn to health policy/systems in other countries. An introduction to business and health law is provided including corporate structures, governance, liability and government regulatory compliance.
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BUS 760 - The Marketing Environment, 3 credit hours
An organization must deal with strategic and tactical issues on a domestic and global basis if it is to maintain an effective marketing organization. The course places special emphasis on the determination of longer term marketing strategy, the building of shorter term tactics, and the significance marketing has in the strategic direction of the firm. Emphasis is given to the examination of competitive operations and practical marketing problems confronting executives.
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BUS 765 - Strategic Leadership and Organizational Effectiveness, 1.5-3 credit hours
The macro-perspective provides a broader view of organizational effectiveness by dealing with the organization’s major sub-units rather than individuals and small groups. This perspective deals with top management team behavior as well as with overall design and efficiency of the organization. The macro-route to organizational change includes design of individual roles and organizational structures, leadership, culture, climate, relationships among roles, and leading change. A field activity culminating in an organizational recommendation to support strategic change is a major focus of the course.
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BUS 771 - The Economic System, 3 credit hours
This course gives executives an understanding of how the US economy operates, so that they will understand the national economic environment in which their own firm operates both now and in the future. Descriptions are presented from an intuitive perspective rather than from a mathematical/theoretical perspective. Emphasis is placed on readily available sources of important data about the economy’s recent performance, on interpreting those data, and on obtaining and evaluating forecasts of the economy’s future performance. The forces influencing economic growth, interest rates, inflation, employment and living standards are studied. Government policies for influencing the economy are examined together with the organization of policy-making bodies and the motivations of policy makers.
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BUS 781 - Global Management & Multinational Business Operations, 3 credit hours
Globalization of US business is proceeding at an accelerating pace. Executives are introduced to techniques for managing this economic transformation both at home and abroad. The course reviews the development and current role of the multinational enterprise. Major features of international trade and the challenge of managing organizations across national borders are covered. Executives learn how to respond to international challenges by developing or critiquing international corporate strategies and operations.
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BUS 800 - Power and Ethics in the Management of Organizations, 3 credit hours
Leadership has to do with power and influence. Ethics is used by some companies to mean compliance with a set of rules. The Greek word for ethics translates to character, which is about choice rather than compliance. The focus of this course will be to integrate leadership (power) and ethics (from both character and compliance perspectives). The course will also apply a stakeholder model to explore the challenges of creating sustainable economic and social value.
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BUS 870 - Policy Formulation and Strategic Management, 1.5-3 credit hours
This capstone course represents the culmination of the executives’ two-year program. The science of strategic analysis and strategic management is taught along with competitive assessment, and strategic planning. The student learns what it’s like to be the CEO, by taking these skills, and applying this knowledge real time within an actual organization. In the process, the executive learns how to formulate decisions based on the analysis, and how to implement these decisions, given the organization’s capabilities and limitations. The executives develop a multi-year strategic blueprint for the company and make an executive presentation of the plan to the senior management of the organization.
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Communications |
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CAS 102 - Interpersonal Communication, 3 credit hours
An introduction to one-on-one communication which emphasizes the initiating, maintenance, and dissolution of relationships. The concepts of people perception beginning with the “self” are studied in terms of verbal and nonverbal cues, gender, and multicultural variables. Listening, conflict management, and self-presentation are included.
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CAS 105 - Introduction to Communication Disorders, 3 credit hours
An introduction to disorders in the areas of speech, language and hearing. Includes an overview of normal speech, language and hearing development and explanations of causes, characteristics, remediation and prognosis of a wide variety of communication disorders.
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CAS 107F - Film and Culture, 3 credit hours
An analysis of the motion picture as an art form and a medium of cultural communication. A variety of examples showing significant artistic and contextual development will be viewed and discussed in order to establish criteria for evaluating and setting of standards for film and other narrative media.
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CAS 108IF - International Cinema and Aesthetics, 3 credit hours
An analysis of the motion picture as an art form and a medium of cultural communication. A variety of international examples showing specific cultural trends are examined.
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CAS 112 - Presentational Speaking, 3 credit hours
Prerequisite/Corequisite: Can be taken concurrently with CAS 126
A practical general course introducing the elements of presentational speaking. Emphasis on ethics in presentational speaking, controlling nervousness, the importance of listening, audience analysis, speech purposes, selecting and researching topics, speech organization, language for oral style, delivery techniques including nonverbal communication skills, and use of basic support visuals. Student assignments will move from simple to relatively complex presentations.
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CAS 120 - Strategies in Public Relations, 3 credit hours
This course shall focus on public relations from a value driven perspective. Students will learn the fundamentals of public relations. A focus will be given to how public relation strategies can be employed to support philanthropies and other forms of community involvement. The difference between ethical and unethical public relations is detailed.
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CAS 121 - Audio for Media, 2 credit hours
The study of audio production principles and practices for a variety of venues. Complex and multileveled production board operations will be combined with computer applications. The course focuses on directing, producing, editing, and critical evaluation of programming elements and styles.
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CAS 125 - Event Planning, 3 credit hours
All elements of event planning are covered in this course, such as the strategic plan, communication channels, coordination of participants, media coverage, and assessment of the event. Through experiential exercises students will plan and implement an event as part of the course.
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CAS 126 - Introduction to Communication, 3 credit hours
Notes: Required of all broadcasting, communication studies, and public relations majors.
This course serves as an introduction to various forms of communication as well as the fields of study within the broad discipline of communication. Subjects covered in the course include theories, practices, and the history and development of the discipline and its various fields.
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CAS 134 - Sign Language, 3 credit hours
An introduction to the acquisition and development of fundamental expressive and receptive skills in manual communication. Special emphasis is placed on basic positions, movements and rhythmic aspects of encoding and decoding the language of signs and the American Manual alphabet. A cultural perspective of deafness will be stressed.
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CAS 161 - Radio Production and Air Studio Management, 2 credit hours
This experiential learning opportunity includes broadcast training at WBWC. At the successful completion of the class, students may earn their FCC Radio Operators License for an additional fee.
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CAS 171 - Fundamentals of Television Production, 3 credit hours
This course is designed to give students an overview of all major aspects of television broadcasting. Emphasis is placed on laboratory elements of three-camera and single-camera field production including ENG, lighting, audio and editing.
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CAS 203 - Family Communication, 3 credit hours
This course examines the following family interaction pattern: parent/child communication, sibling dynamics, marital communication, and interaction dynamics with extended family members. Cultural, ideological, and economical factors influencing families are also examined.
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CAS 207 - Group Communication and Leadership, 3 credit hours
Prerequisite(s): CAS 126 or CAS 112
A practical course with emphasis on discussion techniques and leadership actions in the group setting. How to lead, facilitate, and participate in group meetings. Emphasis on choosing and using meeting procedures for achieving group goals, group decision making and problem solving, managing conflicts in meetings, special techniques in meetings, and the development of strategies for productive meetings.
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CAS 212 - Business and Professional Communication, 3 credit hours
Prerequisite(s): CAS 112
A course designed to develop skill in the preparation and delivery of professional public speeches. Critical analyses, video sessions and conferences will be used to develop critical thinking and analytical skills. Emphasis will be placed on emerging technology used in public presentations.
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CAS 220 - Speech and Language Development, 3 credit hours
Prerequisite(s): CAS 105 , or consent of the instructor
Speech and language acquisition theory and stages from birth through adolescence. A variety of methods for analyzing syntax, semantics, pragmatics, morphology and phonology across the stages of development are discussed. Contributions of biological, social, cognitive and environmental factors on the process of language development are discussed. Information on language variation in multicultural populations is presented.
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CAS 222F - Film History, 3 credit hours
Prerequisite(s): CAS 107F or CAS 108IF or instructor approval.
A study of the history of cinema from its beginnings to the present day. Topics will include the business, politics, and development of film as an art form. Representative films will be shown in class.
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CAS 225 - Phonetics and Phonology, 3 credit hours
Prerequisite(s): CAS 105 , or consent of the instructor
A theoretical and applied study of the production of speech sounds based on the International Phonetic Alphabet. Standard American dialect is emphasized through practice in broad and narrow phonetic transcription techniques on both normal and disordered speech samples. Phonological theories are examined and applied to normal and disordered speech samples.
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CAS 226 - Writing for the Media, 3 credit hours
Prerequisite(s): CAS 126 or instructor’s approval.
A study of the principles of writing for broadcasting and other electronic media. Focus is placed upon creating scripts with visual and aural appeal, conveying messages in clear, economical, conversational style to effectively communicate to mass audiences.
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CAS 230 - Practicum in Public Relations, 1-3 credit hours
Students will work on actual public relations campaigns that benefit the community. Each campaign must be approved and supervised by an instructor. This course can be repeated.
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CAS 235 - Clinical Management and Standards, 2 credit hours
Prerequisite(s): CAS 105 and CAS 220
An introduction to careers in speech-language pathology and audiology. Focusing on the basic skills needed for the management of a clinical caseload (i.e., writing long and short term goals, writing lesson plans, choose appropriate therapy materials, behavior management techniques, charting progress, writing progress reports, etc.). A brief review of diagnostic procedures is discussed. In addition, the student will have an understanding of the American Speech-Language and Hearing Association Code of Ethics, and the HIPAA requirements. Finally, students will be required to have completed their 25 observational hours by the end of this class.
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CAS 259 - Faculty-student Collaboration, Credit hours to be arranged
See FSC Program.
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CAS 261X - DJ Format Shift, 2 credit hours
Prerequisite(s): CAS 161 , FCC License and registration with instructor’s approval.
This experiential learning opportunity includes one semester as a staff disc jockey at WBWC. Course may be repeated.
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CAS 263 - Seminar, 1-4 credit hours
Prerequisite(s): Varies dependent upon the course being offered
The study of current topics of concern within the broadcasting and mass communication, communication studies, communication disorders, film studies, or public relations areas. May be repeated more than once, provided the subject or topic is different.
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CAS 271 - Participation in BW-TV, 3 credit hours
Prerequisite(s): CAS 171
This course offers students the opportunity to develop the techniques of television production for multi-camera studio and on-location environments. Students learn the skills necessary for reproduction, principal photography, and post-production, as well as the importance of operating under studio deadlines. Course may be repeated.
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CAS 273F - Film Production and Direction, 3 credit hours
Prerequisite(s): CAS 107F or CAS 108IF
Film aesthetics and practices will utilize Digital Video Technologies. Topics will include image acquisition, image manipulation, image composition and non-linear editing.
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CAS 275 - Propaganda and Persuasion, 3 credit hours
Prerequisite(s): CAS 126
This course will explore the concepts of persuasion, propaganda and public opinion. Students will examine the applied techniques of advertisers, activists, and political campaigns to learn basic persuasive strategies. By combining theoretical approaches with applied activities, students will learn valuable media literacy skills that will enable to better identify and analyze persuasive messages.
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CAS 277D - Media and Diversity, 3 credit hours
Prerequisite(s): CAS 126
This course will critically examine the role of the media in facilitating and challenging the social constructions of race, class, gender, and sexual orientation in our culture. It will take an interdisciplinary approach and will consider the mass media to be one among many other social institutions such as family, education, and religion, which strongly influence our conceptions of ace, class, gender and sexual orientation. The course will address a variety of entertainment and news content in chemical, print and electronic media.
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CAS 285D - Introduction to Intercultural Communication, 3 credit hours
Prerequisite(s): CAS 105 or CAS 126
This course will analyze difficulties in communicating across cultural boundaries, misunderstandings arising from cultural differences, and techniques for living and working successfully in a multicultural setting. The course utilizes films, simulation games and other experiential learning techniques. Appropriate for any student interested in being a genuine citizen of the world.
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