2021-2022 University Catalog 
  
    Jan 21, 2022  
2021-2022 University Catalog
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MKT 230 - Introduction to Marketing, 3 credit hours


Marketing involves understanding the changing wants of individuals and organizations, the development and distribution of goods and services to meet those wants, and the maintenance of satisfactory customer relationships. It includes all the activities necessary to get goods and services from the producer to the consumer. This course gives students an opportunity to participate in an analysis of marketing strategies and the evaluation and control of marketing programs.



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