BUS 365 - Business Analytics, 3 credit hours

Prerequisite(s): MTH 120/121 or higher; CSC 141 or ACC 245; and either MTH 105 or MTH 108 or MTH 235 or PSY 278 or ECN 279 or FNC 280
This course provides an introduction to the field of business analytics, which is defined as the use of data, statistical and quantitative analysis, exploratory and predictive models, and prescriptive analysis to drive corporate decisions and actions. The course starts off with a discussion of models to summarize, visualize and understand data. We use that selected data to build a sample of models to make decisions. The course takes additional steps to build smart models designed to make optimal decisions. The course uses Microsoft Excel Add-ins to expose students to the concepts and use of Data Mining (scuffle thru large amount of data to pull out useful information), and Optimization Models.