|
|
Sep 07, 2024
|
|
BUS 628 - Applied Marketing Analytics, 3 credit hours This course encompasses the collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders to support marketing strategy and performance. Three areas will be examined: Data visualization of complex data and models for discerning patterns using graphical representations; Network analysis of social media and mobile data for actionable strategic insights, and Website Analytics data mining for measurement of offline marketing, channel performance, and return on marketing investment.
Add to Portfolio (opens a new window)
|
|
|