BUS 551 - Marketing Management, 3 credit hours

Prerequisite(s): BUS 545
This course focuses on market segmentation, targeting, positioning, branding, pricing, delivering customer value, competing in cyberspace, leveraging databases, and considers the broad ramifications of marketing decisions. It conveys how marketing has evolved and been transformed by forces such as globalization, de-regulation, privatization, consolidation, and the proliferation/diffusion of technology. Students will develop both tactical and strategic skills by working on real-world, real-time products or services using market research, market segmentation approaches, life cycle management, and financial analysis.