2018-2019 University Catalog 
    
    Dec 08, 2021  
2018-2019 University Catalog [ARCHIVED CATALOG]

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BUS 338 - Consumer Behavior, 3 credit hours


Prerequisite(s): BUS 330 
What makes people do what they do? What makes people buy? What makes people buy from one company rather than another? This course will look at the nature of the purchase decision process. Theories, concepts, research methods and findings are explored and examined for use in marketing management decision-making.



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