2018-2019 University Catalog 
    
    Jun 04, 2020  
2018-2019 University Catalog [ARCHIVED CATALOG]

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BUS 432 - Marketing Research & Information Systems, 3 credit hours


Prerequisite(s): BUS 330 , ECN 279  
The student will learn how to develop a marketing research project. An understanding of domestic and international marketing information needs and procedures will be covered. Students will be taken through the research process from purpose definition and proposal writing to final report writing and presentation. Data collection techniques will be offered to include current technologies and use of the internet.



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