2018-2019 University Catalog 
    
    Oct 14, 2019  
2018-2019 University Catalog [ARCHIVED CATALOG]

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BUS 760 - The Marketing Environment, 3 credit hours


An organization must deal with strategic and tactical issues on a domestic and global basis if it is to maintain an effective marketing organization. The course places special emphasis on the determination of longer term marketing strategy, the building of shorter term tactics, and the significance marketing has in the strategic direction of the firm. Emphasis is given to the examination of competitive operations and practical marketing problems confronting executives. Topics include target marketing, marketing research basics, branding, consumer behavior as well as advertising.



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