2018-2019 University Catalog 
    
    May 26, 2020  
2018-2019 University Catalog [ARCHIVED CATALOG]

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BUS 436I - International Marketing, 3 credit hours


Prerequisite(s): BUS 330 
This course is a study of the peculiarities of marketing products and services overseas. An overview of the economic, political, cultural and infrastructure environments; determination of market size; use of segmentation variables; review of foreign buyer behavior; collection and analysis of foreign market research; determination of best method of entry; selection of optimum marketing strategies; and integration of all variables in a comprehensive marketing plan are covered.



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