2018-2019 University Catalog 
    
    Sep 22, 2019  
2018-2019 University Catalog [ARCHIVED CATALOG]

[Add to Portfolio]

BUS 436I - International Marketing, 3 credit hours


Prerequisite(s): BUS 330 
This course is a study of the peculiarities of marketing products and services overseas. An overview of the economic, political, cultural and infrastructure environments; determination of market size; use of segmentation variables; review of foreign buyer behavior; collection and analysis of foreign market research; determination of best method of entry; selection of optimum marketing strategies; and integration of all variables in a comprehensive marketing plan are covered.



[Add to Portfolio]