2018-2019 University Catalog 
    
    Sep 19, 2020  
2018-2019 University Catalog [ARCHIVED CATALOG]

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CAS 230 - Public Relations Cases, 3 credit hours


This course is an introduction to public relations cases and current topics. This course focuses on award-winning PR case studies and allows students to analyze and discuss the research aspects, objective development, programming steps, and evaluation components of these successful cases. Additionally, students will be exposed to relevant topics in public relations through an examination of books focusing on current issues. Students will learn public relations process steps and gain a better understanding of professional issues to develop foundational skills needed for careers.



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