2018-2019 University Catalog 
    
    Oct 18, 2019  
2018-2019 University Catalog [ARCHIVED CATALOG]

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CAS 410 - Persuasive Campaigns, 3 credit hours


Prerequisite(s): CAS 120  and CAS 230 
This course covers the fundamentals of public relations. Students will learn how to produce press releases, home pages, brochures, and other communication tools. Students will create and implement a persuasive campaign relying on theories and strategies learned in the course.



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