2018-2019 University Catalog 
    
    Aug 22, 2019  
2018-2019 University Catalog [ARCHIVED CATALOG]

[Add to Portfolio]

HPE 346 - Sport Marketing, 3 credit hours


Prerequisite(s): HPE 201 , HPE 243 , and BUS 330  (BUS 330  may be taken concurrently)
Principles of marketing sport at the amateur, collegiate, and professional levels are examined, with special emphasis placed on consumer behavior, promotional licensing, sponsorship, fundraising, and the understanding of sport as a product.



[Add to Portfolio]