2018-2019 University Catalog 
    
    Oct 18, 2019  
2018-2019 University Catalog [ARCHIVED CATALOG]

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BUS 628 - Applied Marketing Analytics, 3 credit hours


This course encompasses the collection and analysis of information from the web, including web-based surveys, web analytics, online communities, blog scraping, and web spiders to support marketing strategy and performance.  Three areas will be examined:  Data visualization of complex data and models for discerning patterns using graphical representations; Network analysis of social media and mobile data for actionable strategic insights, and Website Analytics data mining for measurement of offline marketing, channel performance, and return on marketing investment.



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