2018-2019 University Catalog 
    
    Oct 22, 2021  
2018-2019 University Catalog [ARCHIVED CATALOG]

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MAM 595 - The Marketer’s Perspective, 2 credit hours


An overview of marketing principles in business. Concepts of market, marketing mix, positioning, market research and consumer behavior, and their roles in informing top management’s decisions will be covered. Pedagogical examples will be drawn from eight different types of businesses.



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