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Baldwin Wallace University    
 
    
 
  Jul 26, 2017
 
2013-2014 University Catalog [ARCHIVED CATALOG]

Marketing, B.A.


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The Marketing Major offers an integrative approach to understanding and solving contemporary marketing challenges. The curriculum provides students with an understanding of core marketing tools including consumer analysis, market research, communication, and strategic planning. Students then apply these marketing tools in the development of marketing plans, case studies, and actual marketing strategies. Coursework prepares students for careers in advertising, sales, product development, marketing management, market research, and account management.

Minimum credits required: 58


Additional Requirements


Students majoring in Marketing must also meet these requirements:

  1. At least six (6) courses at the 300-400 level must be completed in the Division of Business Administration at Baldwin Wallace University.
  2. Students planning to attend graduate school are encouraged to take calculus.
  3. A maximum of 4 semester hours of a D grade in a required BUS prefix course may be counted toward the major.

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