2018-2019 University Catalog 
    Jul 16, 2024  
2018-2019 University Catalog [ARCHIVED CATALOG]

Marketing, B.A.

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The Marketing Major offers an integrative approach to understanding and solving contemporary marketing challenges. The curriculum provides students with an understanding of core marketing tools including consumer analysis, market research, communication, and strategic planning. Students then apply these marketing tools in the development of marketing plans, case studies, and actual marketing strategies. Coursework prepares students for careers in advertising, sales, product development, marketing management, market research, and account management.

Minimum credits required: 58

Additional Requirements

Students majoring in Marketing must also meet these requirements:

  1. At least six (6) courses at the 300-400 level must be completed in the School of Business at Baldwin Wallace University.
  2. Students planning to attend graduate school are encouraged to take calculus.
  3. A maximum of 4 semester hours of a D grade in a required ACC/BUS prefix course may be counted toward the major.

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