2012-2013 University Catalog 
    
    Dec 21, 2024  
2012-2013 University Catalog [ARCHIVED CATALOG]

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- New Venture Feasibility Analysis, 1 credit hour


Prerequisite(s): BUS 551E 
The objective of the course is to teach students how to vet the “fuzzy front end” of a new profit or nonprofit venture idea. To this end, students apply Voice of the Customer and the Real/Win/Worth (RWW) research methodology, along with relevant materials from other courses to learn the initial steps of real world new venture creation by doing it.



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