CAS 315 - Crisis Communication, 3 credit hours

Prerequisite(s): CAS 120, CAS 230
The course focuses on the different types of crises common within an organization, and the role a public relations practitioner has during a crisis. Some of the topics examined in the course are the following. Analyses of various organizations and individuals and how they reacted in a crisis. What are the effective communication strategies for researching, planning, and responding to a crisis? Strategies for working with the media during a crisis, and the importance of ethical practices are essential aspects of the course.