MKT 337 - Digital Marketing, 3 credit hours

Prerequisite(s): MKT 230
Students will develop e-marketing strategies to understand how the Internet impacts a firm’s product, marketing communications messages, customer acquisition and retention, advertising, selling, distribution, and branding. Students will explore e-business models, segmentation, social media marketing, blogs, search engine marketing, email marketing, mobile marketing, Web site design, e-crm (e-customer relationship management), and e-marketing analytics.