MKT 432 - Marketing Research & Information Systems, 3 credit hours

Prerequisite(s): MKT 230; and either MTH 105 or MTH 108 or MTH 235 or PSY 278 or MTH 279 or FNC 280
The student will learn how to develop a marketing research project. An understanding of domestic and international marketing information needs and procedures will be covered. Students will be taken through the research process from purpose definition and proposal writing to final report writing and presentation. Data collection techniques will be offered to include current technologies and use of the internet.