HTM 342 - Hospitality and Tourism Marketing and Sales, 3 credit hours

Prerequisite(s): MKT 230
This course will introduce the core principles of marketing within the realm of hospitality and tourism management. Emphasis will be placed on strategies to actively engage consumers in experience industry settings through marketing and sales. An in-depth analysis of marketing strategies and theories will aid a holistic appreciation of the scope and importance of the marketing and sales functions in the hospitality business.