HTM 343 - Customer Experience Management in Hospitality & Tourism, 3 credit hours

Prerequisite(s): ASW 226, HTM 240, BUS 108, SPM 243, or MGT 205
This course explores how hospitality and tourism professionals create and manage purposefully designed and staged situated experiences. Students will gain a foundation in experience management with necessary knowledge on how to design, develop, implement, and evaluate, situated experiences.