MKT 537 - Digital Marketing Management, 3 credit hours

Students explore the skills and knowledge areas necessary in managing the projects, processes, and people involved in effective digital marketing strategy development and implementation. Course modules include inbound strategy and search engine optimization (SEO); search engine marketing (SEM); social media and content marketing; and email, CRM and marketing automation. Analysis of key performance indicators and an exploration of content creation is woven throughout the program. This is an on-line course.