ART 362 - Logos & Symbols, 3 credit hours

Prerequisite(s): ART 140 and ART 261.
This course explores the importance of logos, symbols, and icons as they pertain to graphic design and branding. Students learn what makes a logo work as an instantly recognizable representation of a company, service, or product. Using industry-standard software, each student will focus on the design process and development from conception to presentation, creating effective symbols, icons, logotypes, and logos. Students will apply their designs to branding material, identity systems, and other collateral to explore the use in context.

Students must provide a laptop computer to be used in class and have a subscription to Adobe Creative Cloud Software (Adobe CC), specifically Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.