MKT 347 - Digital Marketing Analytics, 3 credit hours

Prerequisite(s): MKT 337
This course will introduce students majoring in digital marketing to the foundational and advanced techniques and tools necessary for effective digital marketing analytics. By the end, students will be equipped to measure, analyze, and optimize various digital marketing channels, including Google Analytics, email marketing, paid social media, and organic social media. A consistent focus will be placed on conversion rate optimization (CRO).