MKT 447 - Mobile and SaaS Marketing, 1.5 credit hours

Prerequisite(s): MKT 337
There are currently 1.6 million apps available in the Apple App Store and 3.5 million apps in the Google Play Store. These numbers are constantly growing, and the business of marketing these apps to end users is growing as well.

Software as a Service (SaaS) has exploded over the past 10 years and now represents an estimated $167 billion in annual sales. SaaS applications like Zoom, Slack, and Hubspot are so ubiquitous in our world that we depend on them daily. But, how is marketing for these companies different? Is marketing a SaaS or other Mobile application different from marketing a standard service or product?

In this course, we’ll introduce you to the world of SaaS and Mobile apps. We’ll examine how these service delivery models have become so much more advantageous than traditional service models. We’ll evaluate the unique intersection created when software is delivering a service through a mobile application.