BUS 662 - Sustainable Products and Services, 3 credit hours

Evolving principles of sustainable management will be applied to the critical task of designing, producing, marketing, servicing, and disposing of sustainable products and services. The course examines historic, current, and future examples of sustainable products and services, with attention to evolving definitions of sustainable products and services across time, cultures, and industries. Topics will include product life cycle analysis, prospects for technological innovations such as biomimicry, assessment and management of product supply chains, creation of environmental product differentiation with benefits to the consumer, effective marketing of and public communication and reporting on sustainable products and services, and the essential value propositions and competitive advantages available in this market space.