CAS 426 - Broadcast Programming, 2 credit hours

Prerequisite(s): CAS 126 and Junior or Senior status
This course examines current television and radio programming principles, practices and strategies including examination of multidimensional and bimodal appeals, scheduling tactics and rationales, and program evaluation and restraints. New trends and developments in the industry also are given attention.

Semesters Offered: Offered in alternate years.