BUS 341 - Behavioral Finance, 3 credit hours

Prerequisite(s): Junior Standing
Behavioral finance is an approach to understanding financial phenomena that models decision-makers as less than perfectly rational actors. In trying to understand the specific ways in which behavior departs from full rationality, behavioral finance incorporates important findings from other social sciences, such as psychology, sociology, and economics. This course overviews traditional financial theory, considers perceived irrationalities in decisions and markets, and explores the social and psychological underpinnings of decision flaws.