Marketing, B.A.

Minimum credits required: 58

Required Foundation Courses

• ECN 101 - Principles of Economics I, 4 credit hours (Micro)
• ECN 102 - Principles of Economics II, 4 credit hours (Macro)
• ECN 279 - Elements of Statistics, 4 credit hours
• CSC 141 - Advanced Applications for Information Analysis, 3 credit hours (not required of students who completed CSC 210 )
• MTH 136 - Applied College Mathematics, 3 credit hours

Required Business Administration Courses

• BUS 211 - Principles of Accounting I, 3 credit hours
• BUS 212 - Principles of Accounting II, 3 credit hours
• BUS 305 - Introduction to Management, 3 credit hours
• BUS 326 - Legal Environment of Organizations, 3 credit hours
• BUS 330 - Introduction to Marketing, 3 credit hours
• BUS 342 - Corporate & Organizational Finance, 3 credit hours
• BUS 365 - Management Science, 3 credit hours
• BUS 451 - Management Strategy & Policy, 4 credit hours

Elective Marketing Courses

Five elective courses in Marketing for 15 credits, choose from:

• BUS 331 - Services Marketing, 3 credit hours
• BUS 332 - B2B Marketing, 3 credit hours
• BUS 333 - Advertising Management, 3 credit hours
• BUS 334 - Salesmanship & Sales Management, 3 credit hours
• BUS 336 - Brand Management, 3 credit hours
• BUS 337 - E-marketing, 3 credit hours
• BUS 338 - Consumer Behavior, 3 credit hours
• BUS 431 - Supply Chain Management, 3 credit hours
• BUS 432 - Marketing Research & Information Systems, 3 credit hours
• BUS 436I - International Marketing, 3 credit hours

Additional Requirements

Students majoring in Marketing must also meet these requirements:

1. At least six (6) courses at the 300-400 level must be completed in the Division of Business Administration at Baldwin Wallace University.
2. Students planning to attend graduate school are encouraged to take calculus.
3. A maximum of 4 semester hours of a D grade in a required BUS prefix course may be counted toward the major.