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Dec 06, 2024
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2022-2023 University Catalog [ARCHIVED CATALOG]
Digital Marketing, B.A.
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Return to: Undergraduate Program Requirements
Minimum Credits Required: 59
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Required Courses:
- MTH 120 /121 - Applied College Mathematics or higher
- CAS 126 - Introduction to Communication, 3 credit hours
- CSC 135 - Introduction to Web Site Development, 3 credit hours
- ECN 200 - Survey of Economics, 3 credit hours
- MGT 205 - Introduction to Management, 3 credit hours
- ACC 213 - Accounting & Finance Essentials, 3 credit hours
- ART 225 - Introduction to Photoshop, 2 credit hours
- CAS 226 - Writing for Multimedia, 3 credit hours
- MKT 230 - Introduction to Marketing, 3 credit hours
- ACC 245 - Bloomberg & Excel Certifications, 3 credit hours
- MKT 336 - Brand Management, 3 credit hours
- MKT 337 - Digital Marketing, 3 credit hours
- BIS 340 - Visualizing Data for Business Analysis, 3 credit hours
- FNC 342 - Corporate & Organizational Finance, 3 credit hours
- BUS 358 - Business Communications, 3 credit hours
- MKT 415 - Portfolio Review, 1 credit hour
- MKT 432 - Marketing Research & Information Systems, 3 credit hours
- MKT 437X - Content Marketing, 3 credit hours
- BUS 451 - Management Strategy & Policy, 4 credit hours
- BUS 497X - Internship, Credit hours to be arranged (1 credit required)
Additional Requirements:
Students majoring in Digital Marketing must also meet these requirements:
- At least six (6) courses at the 300-400 level must be completed in the Carmel Boyer School of Business at Baldwin Wallace University.
- Students planning to attend graduate school are encouraged to take calculus.
- A maximum of 4 semester hours of a D grade in a required Business prefix course may be counted toward the major.
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Return to: Undergraduate Program Requirements
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