Applied Business Administration, B.A.A.B.

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This Program promotes lifelong learning for working adults. The focus of the curriculum is on personal development and application of concepts in the workplace. Critical components of globalization, communication, quantitative reasoning, teamwork, and leadership reflect the workforce demands of organizations in Northeast Ohio competing in the global economy.

Minimum Credits Required: 120

Analytical Reasoning:

Statistics: (Choose One)

Professional Preparation:

Managing Teams:

Persuasive Marketing:

MKT 230 - Introduction to Marketing, 3 credit hours
MKT 332 - B2B Marketing, 3 credit hours
MKT 336 - Brand Management, 3 credit hours
MKT 337 - Digital Marketing, 3 credit hours
MKT 338 - Consumer Behavior, 3 credit hours
MKT 431 - Supply Chain Management, 3 credit hours
Additional focus areas may include: Wellness and Community Health, Information Technology, Criminal Justice, Creative Writing, Innovation

Field Specific Competencies, 12-42 credit hours

Applied Project:

MGT 355 - Applied Project, 12 credit hours