Strategic Marketing, M.B.A.

The Strategic Marketing MBA Concentration is designed for professionals who seek to expand their knowledge of modern best practices in marketing and emerging tactical areas while strengthening their data-informed decision-making and management abilities. The concentration coursework offers experienced marketers the opportunity to re-tool, preparing themselves for career advancement in the age of Big Data and digital-first strategies. It will also support professionals interested in making a career pivot to a marketing, sales, product management, or marketing communications role.