Digital Marketing, B.A.

Required Courses:

• MTH 120 /121 - Applied College Mathematics  or higher
• CAS 126 - Introduction to Communication, 3 credit hours
• CSC 135 - Introduction to Web Site Development, 3 credit hours
• ECN 120 - Survey of Economics, 3 credit hours
• MGT 205 - Introduction to Management, 3 credit hours
• ACC 213 - Accounting & Finance Essentials, 3 credit hours ^
• ART 225 - Introduction to Photoshop, 2 credit hours
• CAS 226 - Writing for Multimedia, 3 credit hours
• MKT 230 - Introduction to Marketing, 3 credit hours
• ACC 245 - Bloomberg & Excel Certifications, 3 credit hours
• MKT 336 - Brand Management, 3 credit hours
• MKT 337 - Digital Marketing, 3 credit hours
• BIS 340 - Visualizing Data for Business Analysis, 3 credit hours
• FNC 342 - Corporate & Organizational Finance, 3 credit hours
• BUS 358 - Business Communications, 3 credit hours
• MKT 415 - Portfolio Review, 1 credit hour
• MKT 432 - Marketing Research & Information Systems, 3 credit hours
• MKT 437X - Content Marketing, 3 credit hours
• BUS 451 - Management Strategy & Policy, 4 credit hours
• BUS 497X - Internship, Credit hours to be arranged (1 credit required)

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  ^ The sequence of ACC 211  and ACC 212  (or ACC 316 ) can be substituted for ACC 213  

Statistics: (Choose One)

• MTH 279 - Basic Statistical Methods, 3 credit hours
• FNC 280 - Applied Financial Statistics, 3 credit hours

Additional Requirements:

Students majoring in Digital Marketing must also meet these requirements:

1. At least six (6) courses at the 300-400 level must be completed in the Carmel Boyer School of Business at Baldwin Wallace University.
2. Students planning to attend graduate school are encouraged to take calculus.
3. A maximum of 4 semester hours of a D grade in a required Business prefix course may be counted toward the major.