Digital Marketing, B.A.

Required Foundation Courses:

• ECN 121 - Principles of Microeconomics, 3 credit hours
• ECN 122 - Principles of Macroeconomics, 3 credit hours
• MTH 120 /121 - Applied College Mathematics   or higher

Statistics: (Choose one)

• MTH 279 - Basic Statistical Methods, 3 credit hours
• FNC 280 - Applied Financial Statistics, 3 credit hours

Required Business Courses:

• ACC 211 - Intro to Financial Accounting, 3 credit hours
• ACC 212 - Intro to Managerial Accounting, 3 credit hours
• MGT 205 - Introduction to Management, 3 credit hours
• MKT 230 - Introduction to Marketing, 3 credit hours
• BUS 310I - International Business, 3 credit hours
• BUS 326 - Legal Environment of Organizations, 3 credit hours
• MGT 329 - Organizational Ethics, 3 credit hours
• BAN 341 - Principles of Management Information Systems, 3 credit hours
• FNC 342 - Corporate & Organizational Finance, 3 credit hours
• BUS 358 - Business Communications, 3 credit hours
• BAN 365 - Business Analytics, 3 credit hours
• BUS 451 - Management Strategy & Policy, 4 credit hours

Required Digital Marketing Courses:

• MKT 337 - Digital Marketing, 3 credit hours
• MKT 347 - Digital Marketing Analytics, 3 credit hours
• MKT 437X - Content Marketing, 3 credit hours
• MKT 447 - Mobile and SaaS Marketing, 1.5 credit hours
• MKT 448 - eCommerce & Omnichannel Marketing, 1.5 credit hours
• MKT 494 - Digital Marketing Strategy, 3 credit hours
• MKT 497X - Internship, Credit hours to be arranged (1 credit required)

Career Application Electives:

Six credits required with a minimum of three at the 300-400 level-

• ART 140 - Intro to Visual Communication Design, 3 credit hours
• ART 141 - Website Design, 3 credit hours
• BAN 340 - Visualizing Data for Business Analysis, 3 credit hours
• CAS 172 - Foundations of Media Production, 3 credit hours
• CAS 316 - Social Media Fundamentals, 3 credit hours
• CSC 210 - Computer Science I: Programs and Applications, 3 credit hours
• CSC 211 - Introduction to Programming in Python, 3 credit hours
• CSC 212 - Intro to Programming for Scientists & Engineers, 3 credit hours
• MKT 331 - Services Marketing, 3 credit hours
• MKT 332 - B2B Marketing, 3 credit hours
• MKT 333 - Advertising Management, 3 credit hours
• MKT 334 - Salesmanship & Sales Management, 3 credit hours
• MKT 336 - Brand Management, 3 credit hours
• MKT 338 - Consumer Behavior, 3 credit hours
• MKT 431 - Supply Chain Management, 3 credit hours
• MKT 432 - Marketing Research & Information Systems, 3 credit hours
• MKT 436I - International Marketing, 3 credit hours
• ENT 320 - Design Thinking, 3 credit hours
• HTM 342 - Hospitality and Tourism Marketing and Sales, 3 credit hours
• SPM 344 - Sport Management & Media Relations, 3 credit hours
• SPM 346 - Sport Marketing, 3 credit hours

Additional Requirements:

Students majoring in Digital Marketing must also meet these requirements:

1. At least six (6) courses at the 300-400 level must be completed in the Carmel Boyer School of Business at Baldwin Wallace University.
2. Students planning to attend graduate school are encouraged to take calculus.
3. A maximum of 4 semester hours of a D grade in a required Business prefix course may be counted toward the major.