Marketing, B.A.

Required Foundation Courses

• ECN 201 - Principles of Economics I (Micro), 3 credit hours
• ECN 202 - Principles of Economics II (Macro), 3 credit hours
• ECN 279 - Basic Statistical Methods, 3 credit hours
• CSC 141 - Advanced Applications for Information Analysis, 3 credit hours (not required of students who completed CSC 210 )
• MTH 120 /121 - Applied College Mathematics  or higher

Required Business Courses

• ACC 211 - Intro to Financial Accounting, 3 credit hours
• ACC 212 - Intro to Managerial Accounting, 3 credit hours
• MGT 205 - Introduction to Management, 3 credit hours
• MKT 230 - Introduction to Marketing, 3 credit hours
• BUS 326 - Legal Environment of Organizations, 3 credit hours
• FNC 342 - Corporate & Organizational Finance, 3 credit hours
• BUS 358 - Business Communications, 3 credit hours
• BUS 365 - Business Analytics, 3 credit hours
• BUS 451 - Management Strategy & Policy, 4 credit hours

Elective Marketing Courses

Five elective courses in Marketing for 15 credits, choose from:

• MKT 331 - Services Marketing, 3 credit hours
• MKT 332 - B2B Marketing, 3 credit hours
• MKT 333 - Advertising Management, 3 credit hours
• MKT 334 - Salesmanship & Sales Management, 3 credit hours
• MKT 336 - Brand Management, 3 credit hours
• MKT 337 - Digital Marketing, 3 credit hours
• MKT 338 - Consumer Behavior, 3 credit hours
• MKT 431 - Supply Chain Management, 3 credit hours
• MKT 432 - Marketing Research & Information Systems, 3 credit hours
• MKT 436I - International Marketing, 3 credit hours

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• Two of the five elective courses must be taken at Baldwin Wallace University.

Additional Requirements

Students majoring in Marketing must also meet these requirements:

1. At least six (6) courses at the 300-400 level must be completed in the School of Business at Baldwin Wallace University.
2. Students planning to attend graduate school are encouraged to take calculus.
3. A maximum of 4 semester hours of a D grade in a required Business prefix course may be counted toward the major.