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May 08, 2024
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SPM 346 - Sport Marketing, 3 credit hours Prerequisite(s): SPM 243 and MKT 230 (MKT 230 may be taken concurrently) Principles of marketing sport at the amateur, collegiate, and professional levels are examined, with special emphasis placed on consumer behavior, promotional licensing, sponsorship, fundraising, and the understanding of sport as a product.
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