2018-2019 University Catalog 
    
    Sep 16, 2019  
2018-2019 University Catalog [ARCHIVED CATALOG]

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CAS 315 - Crisis Communication, 3 credit hours


Prerequisite(s): CAS 120 
The course focuses on the different types of crises common within an organization, and the role a public relations practitioner has during a crisis. Some of the topics examined in the course are the following. Analyses of various organizations and individuals and how they reacted in a crisis. What are the effective communication strategies for researching, planning, and responding to a crisis? Strategies for working with the media during a crisis, and the importance of ethical practices are essential aspects of the course.



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