MKT 437X - Content Marketing, 3 credit hours

Prerequisite(s): MKT 337
This is an applied course where students develop a content marketing strategy for clients and create marketing assets—from web and social media to brochures, videos and more. Deliverables include customer profiling, editorial production calendars, email strategies, marketing automation plans and others. Course material includes case studies of effective real-world content marketing efforts. Students will receive Content Marketing Certification from our industry partner, HubSpot.