MKT 494 - Digital Marketing Strategy, 3 credit hours

Prerequisite(s): MKT 337 and MKT 347
Majors enrolled in this course will demonstrate the competencies of entry-level digital marketing professionals through team-based and individual experiences. Teams will produce strategies for a real-world brand while also developing a portfolio and related job search materials. Throughout the semester, students will edit, expand and modify their client strategies and portfolios, meet with clients, hold regular work sessions and will ultimately present a final body of work for review.