Marketing, B.A.

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The Marketing Major offers an integrative approach to understanding and solving contemporary marketing challenges. The curriculum provides students with an understanding of core marketing tools including consumer analysis, market research, communication, and strategic planning. Students then apply these marketing tools in the development of marketing plans, case studies, and actual marketing strategies. Coursework prepares students for careers in advertising, sales, product development, marketing management, market research, and account management.

Minimum Credits Required: 58

Required Foundation Courses

ECN 201 - Principles of Economics I (Micro), 3 credit hours
ECN 202 - Principles of Economics II (Macro), 3 credit hours
ECN 279 - Basic Statistical Methods, 3 credit hours
CSC 141 - Advanced Applications for Information Analysis, 3 credit hours (not required of students who completed CSC 210 )
MTH 120 /121 - Applied College Mathematics or higher

Required Business Administration Courses

Elective Marketing Courses

Five elective courses in Marketing for 15 credits, choose from:

MKT 331 - Services Marketing, 3 credit hours
MKT 332 - B2B Marketing, 3 credit hours
MKT 333 - Advertising Management, 3 credit hours
MKT 334 - Salesmanship & Sales Management, 3 credit hours
MKT 336 - Brand Management, 3 credit hours
MKT 337 - Digital Marketing, 3 credit hours
MKT 338 - Consumer Behavior, 3 credit hours
MKT 431 - Supply Chain Management, 3 credit hours
MKT 432 - Marketing Research & Information Systems, 3 credit hours
MKT 436I - International Marketing, 3 credit hours
Two of the five elective courses must be taken at Baldwin Wallace University.

Additional Requirements

Students majoring in Marketing must also meet these requirements:

At least six (6) courses at the 300-400 level must be completed in the School of Business at Baldwin Wallace University.
Students planning to attend graduate school are encouraged to take calculus.
A maximum of 4 semester hours of a D grade in a required Business prefix course may be counted toward the major.