2021-2022 University Catalog 
    
    Jun 26, 2024  
2021-2022 University Catalog [ARCHIVED CATALOG]

Course Descriptions


 

International Studies

  
  • INT 397I - Internship, Credit hours to be arranged


  
  • INT 459 - Faculty-student Collaboration, Credit hours to be arranged


  
  • INT 463I - Senior Capstone Seminar, 3 credit hours


    Prerequisite(s): ENG 131 , INT 200I , INT 250I  and senior standing.
    An integrative interdisciplinary capstone seminar which draws on at least two of the disciplines which comprise the International Studies and National Security majors to analyze a contemporary topic of global significance. Consult the International Studies section of the course schedule for topics and scheduling information.

  
  • INT 491 - Senior Thesis, Credit hours to be arranged


    The Senior Thesis gives juniors and seniors the opportunity to do intensive research on a particular topic of global significance. Students develop their study under the direct supervision of a faculty member as approved by the head of the department or program in which the study will be done. The departmental thesis/project is intended to afford students an opportunity to engage in a study of a significant field of knowledge, to carry on original investigation when possible, and to further develop their abilities of self-expression.

  
  • INT 492 - Departmental Thesis Project, Credit hours to be arranged


    The Departmental Thesis/Project gives juniors and seniors the opportunity to do intensive work on a particular topic of global significance. Students develop their study under the direct supervision of a faculty member as approved by the head of the department or program in which the study will be done. The departmental thesis/project is intended to afford students an opportunity to engage in a study of a significant field of knowledge, to carry on original investigation when possible, and to further develop their abilities of self-expression.

  
  • INT 495I - Independent Study, 1-4 credit hours


  
  • INT 497I - Internship, Credit hours to be arranged



Italian

  
  • ITL 101 - Elementary Italian I, 4 credit hours


    Prerequisite(s): None. Appropriate course for beginners. Students with more than two years of high school Italian must have special permission of the instructor to register for ITL 101.
    An introduction to basic Italian vocabulary, pronunciation and grammar. Students complete the first half of the elementary Italian textbook.

  
  • ITL 102 - Elementary Italian II, 4 credit hours


    Prerequisite(s): ITL 101  or equivalent.
    ITL 102 assumes some active knowledge of basic Italian and builds on the skills taught in ITL 101 , completing the elementary textbook.

  
  • ITL 295 - Independent Study, 1-4 credit hours


  
  • ITL 395 - Independent Study, 1-4 credit hours


  
  • ITL 495 - Independent Study, 1-4 credit hours



Latin American Studies

  
  • LAM 200 - Understanding Latin America, 3 credit hours


    The course immerses students into Latin American studies by introducing them to the history, society, politics and culture of the region through a cross-disciplinary and multinational approach.


Management

  
  • MGT 170 - Explorations in Healthcare Careers, 1 credit hour


    This course provides a general exploration and evaluation of career opportunities in the field of healthcare management. The course will help prepare students for the internship search process and provide preparation to guide later career decisions.

  
  • MGT 205 - Introduction to Management, 3 credit hours


    Prerequisite(s): Sophomore standing
    This course examines the leadership activities of managers within organizations in various environments. It also analyzes the functions of management from a holistic or systems perspective with emphasis on behavioral interaction and integration to create organizational effectiveness. Students apply knowledge acquired to successfully meet individual and organizational challenges.

  
  • MGT 295 - Independent Study, 1-4 credit hours


  
  • MGT 305 - Individual Development Plan I, 3 credit hours


    Prerequisite(s): Completion of a minimum of 18 credit hours in the Pacesetter Program.
    This course will provide an assessment of individual student skills, interests, and values. Plans for achieving academic and professional goals are informed by assessment, reflection, conversation with organizational mentors, and faculty advisors. Students are coached through the process of communicating with organizational mentors about the evolving plan and needs for development.

  
  • MGT 306 - Individual Development Plan II, 3 credit hours


    Prerequisite(s): Completion of a minimum of 18 credit hours in the Pacesetter Program.
    This course will provide an assessment of individual student skills, interests, and values. Plans for achieving academic and professional goals are informed by assessment, reflection, conversation with organizational mentors, and faculty advisors. Students are coached through the process of communicating with organizational mentors about the evolving plan and needs for development.

  
  • MGT 310 - Human Resource Management, 3 credit hours


    Prerequisite(s): MGT 205  or HTM 240  
    This course provides an overview of the various functions in the field of Human Resource Management. The functions of planning, selecting, compensating, appraising, training, and development are covered. Legislation and laws pertaining to these functions as well labor relations and health and safety are examined. Overall organizational strategy is incorporated into the application of all Human Resource functions.

  
  • MGT 325 - Organizational Project Management, 3 credit hours


    Prerequisite(s): MGT 205  
    This course prepares students for the needs of work environments that are increasing project based. The course builds skills that allow managers to plan, organize, direct and control resources to achieve a specific objective. Managers working with large complex projects systematically break them down until they become a series of manageable tasks. Keeping these tasks occurring on schedule and within budget is the Project Managers’ role.

  
  • MGT 329 - Organizational Ethics, 3 credit hours


    Prerequisite(s): Sophomore status and one completed Business course
    Business ethics provides an examination of moral problems facing organization managers with a focus on learning how to integrate ethical thinking with strategic thinking in shaping actions. Students analyze actual case problems, learning to use various ethical theories as a guide to clear thinking.

  
  • MGT 340 - Biomimicry- Naturally Inspired Innovation, 3 credit hours


    Biomimicry is an emerging field that is encouraging scientists, engineers, social scientists, and inventors to look more closely at nature’s way of doing things as more sustainable than our human way. Nature has a rich and largely unexplored library of technologies that process and manage information, materials and energy. Students will both engage in the process of investigation as well as learn about opportunities for applications in various professional and vocational fields, thus broadening their carrier choices and desires. Students will have unique opportunity to learn and experience how biomimicry inspires and makes changes to various human activities and disciplines: business or organizational managers, architects, engineers, automotive and airplane industry, sustainable energy designers, biologists, entrepreneurs, builders and policy makers. Biomimicry is inspiring these various fields and societies to be more responsible and resilient, and to find and apply solutions to old and new problems in a more sustainable way.

  
  • MGT 350 - Green Business, 3 credit hours


    Prerequisite(s): Completion of 30 credit hours
    This course introduces the student to the new and rapidly growing field of corporate sustainability.  Topics will include global ecological trends compelling the need for sustainable business, the “triple bottom line”, total lifecycle analysis, green products and ecological design, sustainable supply chain analysis, long-term strategy, growing public, customer, government, and industry demands made on companies to heighten their levels of sustainability performance, and the ethical motivations that organizations can adopt for “green” performance .  Case studies will focus on successful sustainability initiatives across a wide array of industries and organizational contexts as well as enduring challenges faced by businesses that aim toward sustainability.

  
  • MGT 355 - Applied Project, 12 credit hours


    Prerequisite(s): Completion of a minimum of 18 credit hours in the Pacesetter Program and approval of project by the faculty advisor.
    The Applied Project is an individual project. Students will identify or select a project opportunity within a for profit business, not for profit business, or new business venture to apply coursework for this project. Students will conduct an in-depth analysis and then make recommendations and/or implement a solution to address a current organizational problem, enhance organizational effectiveness or competitiveness, or explore and evaluate new business opportunities.

  
  • MGT 357 - American Healthcare System, 3 credit hours


    This course explores the history, evolution and current state of health services delivery in the United States. The course provides an overview of the various healthcare stakeholders and their impact on cost, quality and access to care. This course also reviews the overall trends in healthcare including the current and future role of technology. Finally, this course provides an overview of career opportunities in healthcare.

  
  • MGT 367 - Healthcare Law and Ethics, 3 credit hours


    Prerequisite(s): MGT 357  or Legal Studies Minor  
    This course focuses on the exploration of the ethical and legal aspects of contemporary issues concerning health care delivery. The potential interaction and conflicts among individual value/moral systems, ethical standards, legal and regulatory considerations are examined. This course will provide a working knowledge of health law enabling students to deal with common legal, regulatory, ethical and practical problems facing the industry.

  
  • MGT 377 - Healthcare Finance, 3 credit hours


    Prerequisite(s): MGT 357  
    This course examines the economic and regulatory environment as it affects healthcare organizations and provides a general economic framework for understanding public and private funding of healthcare in the U.S. This course also explores the trends in third-party funding as well as approaches to best manage this funding. Finally, this course compares the U.S. healthcare system to that of other countries; the emphasis of this comparison will be placed on funding and cost control as well as its impact on quality and access to care.

  
  • MGT 395 - Independent Study, 1-4 credit hours


  
  • MGT 405 - Leadership Excellence, 3 credit hours


    Prerequisite(s): MGT 205  
    Leadership is a dynamic and changing process encompassing a number of practical and theoretical constructs that are applicable to today’s rapidly changing environment. This course explores various leadership dimensions as applied to power, influence, motivation, satisfaction, groups, teams, and change, to name a few. The course also studies leaders and leadership theories for the purpose of developing and shaping one’s personal concept of leadership, and the application of various leadership approaches to different contexts. Additionally, not only will students explore leadership domestically, but also will engage in exploring global leadership and its application to different national settings.

  
  • MGT 406I - International Organizational Behavior and Management, 3 credit hours


    Prerequisite(s): MGT 205  or HTM 240 . Students may not receive credit for both MGT 409D  and MGT 406I
    The course is designed to provide the student with theories and skills for understanding international organizational behavior. The individual, the project team, and the organization are the basic units of study and effective interpersonal behavior is presented as one of the most important factors in organizational change as it relates to various international contexts. Topics covered in this course include organizational & national culture differences, ethics & social responsibility, negotiation and conflict resolution, motivation, international human resource management, leadership and approaches to organizational change, to name a few.

  
  • MGT 409D - Behavioral Theories of Management, 3 credit hours


    Prerequisite(s): MGT 205  or HTM 240 . Students may not receive credit for both MGT 409D and MGT 406I  
    This course is designed to provide the student with a behavioral science approach to organizations. Students will learn why we behave as we do in organizations and groups. The course will help the student understand how individual awareness effects performance as a manager and leader. Individual, group, and organizational differences and similarities are highlighted throughout the course. Students will begin to develop the interpersonal skills needed to be effective employees, managers, and leaders and improve the performance of organizations.

  
  • MGT 411 - Compensation, 3 credit hours


    Prerequisite(s): MGT 310  or permission of instructor
    Theory and strategy behind organizational compensation practices are examined. Specifically, the behavioral aspects of compensation, the legal constraints, development of base pay systems, variable pay, executive compensation, benefits, and services are covered. Students become familiar with actual practices and application in organizations.

  
  • MGT 412 - Employment Law, 3 credit hours


    Prerequisite(s): MGT 310  or POL 207  
    This course is a review of the historical foundations of Employment Law and Labor Law with a focus on current issues as reflected by recent agency and court rulings. Students learn about employee rights and relevant management practices to comply with Federal employment and labor laws.

  
  • MGT 413 - Staffing and Development, 3 credit hours


    Prerequisite(s): MGT 310  or permission of instructor
    This course provides a strategic overview of the Human Resource Planning function. Job analysis, recruiting, selection, training, development, retention, and appraisal are covered as key topical areas with a focus on the theoretical foundations and application of current practices.

  
  • MGT 487 - Problem Solving and Applied Healthcare Management, 3 credit hours


    Prerequisite(s): Completion of all required healthcare major courses
    This course focuses on the investigation and study of problem solving and effective decision making within the dynamics of current healthcare organizations. This course also stresses problem identification, problem analysis, making decisions and recommendations and implementing solutions, and comparing results to a plan. The case method approach is used; management memos and senior research papers that incorporate critical thinking, quantitative analysis, conceptual and technical data analysis, and a formal presentation, are required.

  
  • MGT 494 - Industrial and Organizational Capstone Project, 4 credit hours


    Prerequisite(s): MGT 310  or PSY 280  
    The capstone course will require students to apply learning from coursework in the Major to a project with an outside profit or non-profit organization.  Students will learn the consultative process and develop and utilize skills in marketing ideas, influencing decision-makers, and interacting with various organizational constituencies.  Students will implement business and behavioral science research knowledge and skills in order to address and solve organizational needs and problems. The capstone requires extensive oral and written communication skills in order to complete an applied and/or research project. 

  
  • MGT 495 - Independent Study, 1-4 credit hours


  
  • MGT 501 - Systems Management & Organizational Theory, 3 credit hours


    With an emphasis on systems management, organizational theory, and ethical management practices, this course provides the foundational theories and applications of organizational management that will be built upon throughout the MBA program. The course provides both a theoretical foundation and a practical understanding of dynamic internal and external organizational environments, and introduces some ethical challenges faced by today’s managers. On the individual level, students will begin a process of self-discovery and action planning. 

  
  • MGT 504 - Negotiation & Conflict Management, 2 credit hours


    This course will develop student understanding of the principles, strategies, and tactics of effective negotiation and professional conflict management. Students will also increase awareness and understanding of ethical principles and stakeholder considerations that influence the choices offered and made in transactions and relationships.

  
  • MGT 505 - Leadership and Teams, 3 credit hours


    This course covers leadership & followership from an individual perspective, and allows for the self-exploration of each student’s leadership potential. Regarding leadership, it explores the characteristics of great leaders, and the degree to which leadership is inborn versus a product of personal growth and experience.  Team building is a critical function of management and leadership. The scope and focus are the study of group dynamics and team building theory with an experiential component.  It also involves a study of behavioral, conflict and leadership style and an analysis of organizational team functioning.

  
  • MGT 509 - Organizational Leadership, 3 credit hours


    This course provides an analysis of behavioral science approaches to organizations, stressing the implications of theoretical concepts on managerial practices.  Topics examined include strategic leadership, individual and team dynamics, and organizational change. Students will also explore interpersonal strategies related to conflict management and negotiation. This course continues the self-exploration of personal mastery with an emphasis on leadership.

  
  • MGT 529 - Business Ethics, 3 credit hours


    Prerequisite(s): Sophomore status & one business course for Accounting 3/2 Program Students
    An examination of moral problems facing organization managers with a focus on learning how to integrate ethical thinking with strategic thinking. Students analyze actual case problems, learning to use various ethical theories as a guide to problem solving.

  
  • MGT 611 - Compensation, 3 credit hours


    Theory and strategy behind organizational compensation practices are examined. Specifically, the behavioral aspects of compensation, the legal constraints, development of base pay systems, variable pay, executive compensation, benefits, and services are covered. Students become familiar with actual practices and application in organizations and the implementations associated with human capital management.

  
  • MGT 612 - Employment Law, 3 credit hours


    This course is an overview of the laws affecting the workplace in the United States and interpretation of them as reflected in agency and court rulings. Through a case study approach, the course will stress the practical application of the employment laws and rulings to Human Resource Administration.

  
  • MGT 613 - Staffing and Development, 3 credit hours


    This in-depth course explores the theory and practices involved in acquiring and developing an organization’s human capital. Topics include workforce planning, job analysis, assessment, recruiting, selection, training and development. Course explores these topical areas with a focus on practical application.

  
  • MGT 620 - Leadership as Enlightened Presence, 3 credit hours


    This course examines leadership as an enlightened presence in organizational settings, combining perspectives drawn from the behavioral sciences with the humanities and the global wisdom traditions in exploring the inner architecture of leaders. The focus is on integrating multidisciplinary insights in navigating the relatively uncharted terrain of inner consciousness as the fundamental source of personal and organizational transformation. The focus is simultaneously theoretical and practical transforming conceptual understanding into new possibilities for creative action at the individual, group and organizational levels.

  
  • MGT 621 - Organizational Development & Change Management, 3 credit hours


    This course will explore the process of change in organizations, focusing on organizational development interventions used in helping organizations manage change effectively. The course focus is on the tools and skills needed to manage change, including cultural change, risk assessment, project management and team leadership. We will also explore some of the broader issues surrounding both human processual and technostructural organizational change.

  
  • MGT 622 - Organizational Innovation by Design, 3 credit hours


    This course explores the application of design thinking to the challenges of building, sustaining and transforming complex real world systems. The focus is on (a) integrating insights from cutting edge innovation technologies rooted in human centered design (b) applying them to envision alternative organizational/ societal forms in an imaginative space unfettered by current reality and (b) developing the leadership capacity to spearhead change efforts in real world contexts. By combining deep self awareness with a critical intellectual understanding of the challenges of organizations and the broader context of globalization, the course seeks to produce an exponential breakthrough in one’s problem solving repertoire both as a local actor and as a global, cosmopolitan change agent.

  
  • MGT 645 - Project Management, 3 credit hours


    This course provides students with the basic knowledge in project management according to the Project Management Body of Knowledge (PMBOK® Guide). It provides project managers with the fundamental practices needed to achieve organizational results and excellence in the practice of project management. The course is aligned with the current PMBOK® Guide covering the following knowledge areas: Integration Management, Scope Management, Schedule Management, Cost Management, Procurement Management, Quality Management, Resource Management, Communication Management, Risk Management and Stakeholder Management.

  
  • MGT 655 - Applied Project, 1-3 credit hours


    The Applied Project is an individual project. Students will identify or select a project opportunity within a for profit business, not for profit business, or new business venture to apply coursework for this project. Students will conduct an in-depth analysis and then make recommendations and/or implement a solution to address a current organizational problem, enhance organizational effectiveness or competitiveness, or explore and evaluate new business opportunities.

  
  • MGT 657 - Managing Change, Creativity & Innovation, 3 credit hours


    This course will bring together comprehensive aspects of change management, creative problem solving, and organizational growth with systems thinking. The course will be designed to use relevant and timely case study materials, interviews, reflective questions, and hands-on experiential opportunities. Specific topic in the course will include (but not be limited to) The Process of Change, Creativity and Innovation; Growth in the Creative Economy and the Future of Organizations; The Individual – Promoting Critical Thinking; The Group – Nurturing Team Work; The Leader – Promoting New Ideas at Work; The Culture – Enabling and Constraining Creative Processes at Work; and the Organization – Managing Processes of Change.

  
  • MGT 660 - Corporate Citizenship & Ethics in a Globalized Economy, 3 credit hours


    This course explores complex ethical challenges and responsibilities related to the management of corporations in a globalized economy.  They include ethics within corporate culture, corporate citizenship, stakeholder engagement, relationships to communities and governments, cross-cultural awareness, international norms of corporate behavior, and trends in sustainability. Students are introduced to various theoretical approaches to corporate ethics and topics such as international labor and environmental challenges, bribery and corruption, and sexual harassment.

  
  • MGT 670 - Strategic Management, 3 credit hours


    Prerequisite(s): Completion of all core MBA courses
    This capstone course represents the culmination and integration of the student’s MBA coursework throughout the MBA program.  The art and science of strategic analysis, planning and development, implementation and execution, along with competitive assessment and overall enterprise management is the focus of the class. The student learns to apply the knowledge acquired in the classroom environment to a company that is a major player in its industry and/or in a simulated business strategy game. The competency gained will enable the student to formulate decisions based on rigorous analysis, and enable them to implement decisions, given the organization’s capabilities and limitations.

  
  • MGT 702 - Organizational Theory & The Systems Approach to Management, 3 credit hours


    This course introduces healthcare executives to factors that challenge organization design and effectiveness. It incorporates an overview of general systems theory, organizational theory, and healthcare dynamics (e.g. value-based healthcare, etc.), which are of central concern today. Executives apply the above approaches and build systemic models, which provide an understanding of the interrelationships and interdependencies in a variety of complex healthcare environments helping managers make effective decisions for their organizations.

  
  • MGT 705 - Leadership and Teams, 3 credit hours


    This course covers leadership & followership from an individual perspective, and allows for the self-exploration of each student’s leadership potential. Regarding leadership, it explores the characteristics of great leaders, and the degree to which leadership is inborn versus a product of personal growth and experience.  Team building is a critical function of management and leadership. The scope and focus is the study of group dynamics and team building theory with an experiential component.  It also involves a study of behavioral, conflict and leadership style and an analysis of organizational team functioning.

  
  • MGT 709 - Organizational Leadership, 3 credit hours


    This course is designed to provide the manager with behavioral science approaches to organizations. It will stress the implications of theoretical concepts and their effect on managerial practice. Topics are examined at the levels of the individual, group and organization. A participative and experiential learning approach is used to examine topics such as leadership, teamwork, global management, communication & conflict management, individual personality, organizational change & development and strategic HR management. Special attention is given to current literature relating to the relevant OB topics and Health Care Management.

  
  • MGT 760 - Healthcare Policy, Law & Ethics, 3 credit hours


    This course discusses major State and Federal laws applicable to health care, the policy development process, and reviews major health policy milestones. For each section, both the law and the policy behind the law and whether the reason for the law is being met will be discussed.  The goal of this class is not for students to become experts in the law, but for students to be able to identify potential legal issues at their work. For instance, the goal is not for students to be able to perform a complicated Stark Law analysis, but instead for the student to be given tools for identifying when a Stark Law problem may exist in a certain scenario and to be able to know when to ask for legal assistance.

  
  • MGT 770 - Health Informatics, 3 credit hours


    Health Informatics is the intersection of information science, computer science, and health care. It deals with the resources, devices, and methods required to optimize the acquisition, storage, retrieval, and use of information in health and biomedicine. This course will help students develop an understanding of health informatics and its goals, standards, applications, and uses in clinical environments.

  
  • MGT 772 - Health Economics, 3 credit hours


    The value of economics stems from its usefulness in making sense out of complex economic and social issues, including issues in healthcare. This course will use economics and integrated systems thinking to better understand the interrelationships between our healthcare stakeholders in order to foster a true shared vision that benefits the stakeholders and society as a whole. This course will also allow you to better understand the mechanisms of the health care delivery system within the broad social, political, and economic contexts. Finally, this course will use economics as a framework to better analyze public health policy.

  
  • MGT 871 - The Strategic Management of Healthcare Organizations, 3 credit hours


    This capstone course represents the culmination of the executive’s two-year program. The science of strategic analysis and strategic management is taught along with competitive assessment, and strategic planning.  The student learns what it’s like to be the CEO, by taking these skills, and applying this knowledge real time within an actual organization.  In the process, the executive learns how to formulate decisions based on the analysis, and how to implement these decisions given the organization’s capabilities and limitations.  The executives develop a multi-year strategic blueprint for the company and make an executive presentation of the plan to the senior management of the organization. Leadership, culture, structure, organization design and change management are key aspects of the implementation/execution process and are woven into this course. 


Marketing

  
  • MKT 230 - Introduction to Marketing, 3 credit hours


    Marketing involves understanding the changing wants of individuals and organizations, the development and distribution of goods and services to meet those wants, and the maintenance of satisfactory customer relationships. It includes all the activities necessary to get goods and services from the producer to the consumer. This course gives students an opportunity to participate in an analysis of marketing strategies and the evaluation and control of marketing programs.

  
  • MKT 295 - Independent Study, 1-4 credit hours


  
  • MKT 331 - Services Marketing, 3 credit hours


    Prerequisite(s): MKT 230  
    This course compares marketing of intangible services versus tangible products and how service characteristics affect marketing strategy. Students will learn to dissect services and service experiences, evaluate service delivery systems, and understand the role of service providers and customers. Students will explore service marketing concepts, theory, frameworks, and models to improve service development, service delivery, and service marketing strategies.

  
  • MKT 332 - B2B Marketing, 3 credit hours


    Prerequisite(s): MKT 230  
    This course provides an introduction to business to business (B2B) marketing, as well as an understanding of the marketing issues businesses face when their customers are other businesses – as distinguished from business to consumer (B2C) marketing for personal consumption. The emphasis will be on marketing management and decision making as it relates specifically to B2B marketing – including (but are not limited to) types of organizations as industrial customers, buying centers, segmentation, industrial selling, high technology developments, and ethics.

  
  • MKT 333 - Advertising Management, 3 credit hours


    Prerequisite(s): MKT 230  
    Advertising is studied as an integral part of our economic and social systems, and as a tool that has a direct impact on the manufacture, distribution, marketing and sale of tangible and intangible goods. Concepts and strategies include target markets, media selection, sales promotions, budgeting and evaluation techniques. Through case studies, students will receive hands on experience in developing an advertising campaign. Exposure to professionals in the field is provided by tours and lectures.

  
  • MKT 334 - Salesmanship & Sales Management, 3 credit hours


    Prerequisite(s): MKT 230  
    This course covers the practical aspects of the sales function and the job of the sales manager. Students will be given the opportunity to develop and demonstrate the skills, knowledge, attitudes and understanding necessary for the successful salesperson or sales manager.

  
  • MKT 336 - Brand Management, 3 credit hours


    Prerequisite(s): MKT 230  
    This course will provide students with an appreciation of the role of branding and will augment students’ ability to think creatively and critically about the strategies and tactics involved in building, leveraging, defending, and sustaining brands.

  
  • MKT 337 - Digital Marketing, 3 credit hours


    Prerequisite(s): MKT 230  
    Students will develop e-marketing strategies to understand how the Internet impacts a firm’s product, marketing communications messages, customer acquisition and retention, advertising, selling, distribution, and branding. Students will explore e-business models, segmentation, social media marketing, blogs, search engine marketing, email marketing, mobile marketing, Web site design, e-crm (e-customer relationship management), and e-marketing analytics.

  
  • MKT 338 - Consumer Behavior, 3 credit hours


    Prerequisite(s): MKT 230  
    What makes people do what they do? What makes people buy? What makes people buy from one company rather than another? This course will look at the nature of the purchase decision process. Theories, concepts, research methods and findings are explored and examined for use in marketing management decision-making.

  
  • MKT 395 - Independent Study, 1-4 credit hours


  
  • MKT 415 - Portfolio Review, 1 credit hour


    Prerequisite(s): MKT 337  and MKT 437X  
    This course covers aspects of creation and presentation of a professional- quality digital portfolio that showcases key projects and artifacts from the student’s Digital Marketing coursework and internship experience(s). This course also focuses on career development, emphasizing individual strengths and areas of specialization and specific career goals. Students will edit, expand and modify their portfolio pieces where required and will present a final body of work for review. Students will also develop job search materials, explore industry opportunities and complete a mock interview project.

  
  • MKT 431 - Supply Chain Management, 3 credit hours


    Prerequisite(s): MGT 205 , MKT 230  
    This course is designed to cover the essentials of supply chain management, from purchasing to delivery, and includes concepts of transportation, inventory management, supplier selection, distribution, logistics and reverse logistics.

  
  • MKT 432 - Marketing Research & Information Systems, 3 credit hours


    Prerequisite(s): MKT 230 ; and either MTH 105  or MTH 108  or MTH 235  or PSY 278  or ECN 279  or FNC 280  
    The student will learn how to develop a marketing research project. An understanding of domestic and international marketing information needs and procedures will be covered. Students will be taken through the research process from purpose definition and proposal writing to final report writing and presentation. Data collection techniques will be offered to include current technologies and use of the internet.

  
  • MKT 436I - International Marketing, 3 credit hours


    Prerequisite(s): MKT 230  
    This course is a study of the peculiarities of marketing products and services overseas. An overview of the economic, political, cultural and infrastructure environments; determination of market size; use of segmentation variables; review of foreign buyer behavior; collection and analysis of foreign market research; determination of best method of entry; selection of optimum marketing strategies; and integration of all variables in a comprehensive marketing plan are covered.

  
  • MKT 437X - Content Marketing, 3 credit hours


    Prerequisite(s): MKT 230  
    This is an applied course where students develop a content marketing strategy for clients and create marketing assets—from web and social media to brochures, videos and more. Deliverables include customer profiling, editorial production calendars, email strategies, marketing automation plans and others. Course material includes case studies of effective real-world content marketing efforts. Students will receive Content Marketing Certification from our industry partner, HubSpot.

  
  • MKT 495 - Independent Study, 1-4 credit hours


  
  • MKT 537 - Digital Marketing Management, 3 credit hours


    Students explore the skills and knowledge areas necessary in managing the projects, processes, and people involved in effective digital marketing strategy development and implementation.  Course modules include inbound strategy and search engine optimization (SEO); search engine marketing (SEM); social media and content marketing; and email, CRM and marketing automation.  Analysis of key performance indicators and an exploration of content creation is woven throughout the program.  This is an on-line course. 

  
  • MKT 551 - Strategic Marketing, 3 credit hours


    This course focuses on the managerial decision-making process of market segmentation, targeting, positioning, branding, pricing, delivering customer value, customer relationship management, consumer behavior, marketing online, leveraging databases, return on marketing investment, and the ramifications of marketing decisions. The course examines how marketing has been transformed by globalization, hyper-competition, industry consolidation, and technology.  Students will develop both strategic and tactical marketing skills by working on real-world products/services using market research, segmentation approaches, international and product life cycle management, and financial analysis.

  
  • MKT 761 - Healthcare Strategic Marketing, 3 credit hours


    An organization must deal with strategic and tactical issues on a domestic and global basis if it is to maintain an effective marketing organization. The course places special emphasis on the determination of longer term marketing strategy, the building of shorter term tactics, and the significance marketing has in the strategic direction of the firm. Emphasis is given to the examination of competitive operations and practical marketing problems confronting executives.  Topics include target marketing, marketing research basics, branding, consumer behavior as well as advertising.


Mathematics

  
  • MTH 021 - Refresher Algebra, 2 credit hours


    This course provides remediation for those students lacking a thorough understanding of basic algebra. Credits are not applicable toward the minimum credit requirement for graduation.

  
  • MTH 040 - Pre-Calculus Support, 1 credit hour


    Prerequisite(s): A grade of “C” or better in MTH 021 , or an ACT Math Score of 22 or higher, a SAT Math Section Score of 520 or higher (if taken prior to March 2016), a SAT Math Section Score of 550 or higher (if taken after March 2016), a SAT Math Test Score of 27.5 or higher, or a score of 70% or higher on the Baldwin Wallace mathematics placement exam.
    Corequisite(s): MTH 140  
    A corequesite course designed to help a student prepare and succeed at MTH 140 .  Students will work in groups for additional reinforcement of material covered in MTH 140 . Graded S/U based on participation. This course does not provide credit towards graduation.

  
  • MTH 101 - Mathematics Modeling & Quantitative Analysis, 3 credit hours


    The course takes a numerical and modeling approach to the analysis of contextual-based mathematics with a de-emphasis on algebraic manipulations. Students utilize both paper-and-pencil and current technologies to further develop quantitative reasoning. Topics may include collecting, organizing, and interpreting sets of univariate data, fitting functions and graphs to bivariate data including linear and non-linear models, problem-solving, decision-making, probability and statistics. The focus is activity-based with a high-level of student engagement.

  
  • MTH 105 - Introduction to Probability and Statistics, 3 credit hours


    Prerequisite(s): Knowledge of high school Algebra I, Algebra II and Geometry are prerequisites for all Mathematics courses.
    An introductory course designed to promote the understanding of basic statistical and probability concepts. Topics to be studied include descriptive statistics, probability of finite sample spaces, probability distributions, hypothesis testing, confidence intervals and parameter estimation.

  
  • MTH 106 - Introductory Statistics II, 3 credit hours


    Prerequisite(s): MTH 105  or MTH 108  or MTH 235  or ECN 279  or PSY 278  or instructor’s permission
    This course will continue the development of inferential statistics typically found in an introductory statistics curriculum. Major topics covered will include advanced techniques in hypothesis testing and regression analysis, as well as nonparametric statistics. Additional topics may be covered at the discretion of the instructor.

  
  • MTH 108 - Biostatistics, 3 credit hours


    Prerequisite(s): Knowledge of high school Algebra I, Algebra II and Geometry are prerequisites for all Mathematics courses.
    An introductory course in statistics for the biological and health sciences covering descriptive statistics, probability and probability distributions, hypothesis testing, correlation and regression, and analysis of variance.

  
  • MTH 111 - Mathematics for Early and Middle Childhood Teachers, Part I, 4 credit hours


    Prerequisite(s): Knowledge of high school Algebra I, Algebra II and Geometry are prerequisites for all Mathematics courses.
    Open to early and middle childhood majors only. A systematic presentation of elementary mathematics for those who are preparing to teach early and middle childhood. The course provides an overall view of the number system, emphasizing ideas and concepts rather than routine drill. The following topics are surveyed: evolution of the number system, logic and sets, elementary number theory, rules for algebraic manipulation, and mathematical systems.

  
  • MTH 112 - Mathematics for Middle Childhood Teachers, Part II, 4 credit hours


    Prerequisite(s): MTH 111  or permission of the instructor. Students who have not successfully completed a high school geometry course should make special arrangements for tutoring in geometry prior to enrolling in this course.
    Open to middle childhood majors only. A continuation of MTH 111 , this course examines the ideas of rational and irrational numbers, discrete mathematics, counting theory, basic probability, and basic statistics.

  
  • MTH 113 - Mathematics for Early Childhood Teachers, Part II, 4 credit hours


    Prerequisite(s): MTH 111  or permission of the instructor. Students who have not successfully completed a high school geometry course should make special arrangements for tutoring in geometry prior to enrolling in this course.
    Open to early childhood majors only. A continuation of MTH 111 , this course examines the ideas and concepts of geometry and measurements. Included are a study of measurement in one, two and three dimensions, properties and classification of two and three dimensional geometric objects and basic statistical displays.

  
  • MTH 115 - Geometry for Middle Childhood Teachers, 3 credit hours


    Prerequisite(s): MTH 111  or permission of instructor
    A review of the basics of Euclidean geometry will be followed by a study of empirical geometry, some finite geometries, geometric constructions and measurement activities. The activity and manipulation approach to geometry will be emphasized throughout. Required for middle childhood education majors with a math concentration.

  
  • MTH 118 - Algebraic Thinking Through Modeling, 3 credit hours


    Prerequisite(s): MTH 111  and MTH 112  (grade C- or higher in both); or MTH 121  or higher.
    An exploration of algebraic ideas involving representation, organizing data and looking for patterns, generalizing findings into a rule, and using findings to make predictions. Through the use of modeling, problem solving, and exploring the multiple uses of algebraic letters students are enabled to see the interconnections among algebraic topics from an advanced perspective.

  
  • MTH 120 - Applied College Mathematics, 4 credit hours


    Notes: Admission to the 4 credit hour version is through departmental approval.

    Prerequisite(s): Will require placement into course based on ACT/SAT scores, placement test, C or better in MTH-021/022, or by permission of instructor.
    This course is designed for freshmen and deals with the fundamental mathematical tools frequently applied in the natural, management and social sciences. Topics include linear, quadratic, exponential functions, linear systems, linear programming, mathematics of finance, and statistics. (All topics are approached with a view toward applications.) The 4 credit hour version includes some remedial topics.

  
  • MTH 121 - Applied College Mathematics, 3 credit hours


    Prerequisite(s): Knowledge of high school Algebra I, Algebra II and Geometry are prerequisites for all Mathematics courses.

    Students are required to have achieved an ACT Math Score of 22 or higher, a SAT Math Section Score of 520 or higher (if taken prior to March 2016), a SAT Math Section Score of 550 or higher (if taken after March 2016), a SAT Math Test Score of 27.5 or higher, a math readiness placement score of at least 75 or higher, a B or better in MTH 021 /022, or a score of 80% or higher on the Baldwin Wallace mathematics placement exam.
    This course is designed for freshmen and deals with the fundamental mathematical tools frequently applied in the natural, management and social sciences. Topics include linear, quadratic, exponential functions, linear systems, linear programming, mathematics of finance, and statistics. (All topics are approached with a view toward applications.)

  
  • MTH 140 - Precalculus Mathematics, 4 credit hours


    Prerequisite(s): Knowledge of high school Algebra I, Algebra II and Geometry are prerequisites for all Mathematics courses.

    Concurrent enrollment in MTH 040  or ACT math score of 23 or higher, or SAT math section of 540 or higher (if taken prior to March 2016) or SAT Math section of 570 or higher (if taken after March 2016), or a SAT Math score of 28 or higher or a score of 70% or higher on the Baldwin Wallace Mathematics Exam
    A University-level review of algebra, trigonometry and analytic geometry. The course is designed to prepare students for the study of calculus. A graphing calculator is required, and will be used extensively.

  
  • MTH 141 - Calculus I, 4 credit hours


    Prerequisite(s): MTH 140  or an ACT Math Score of 27 or higher, a SAT Math Section Score of 550 or higher (if taken prior to March 2016), a SAT Math Section Score of 640 or higher (if taken after March 2016), or a SAT Math Test Score of 28.5 or higher, or instructor permission.
    This course will develop the theory and applications of calculus, including limits, continuity, differentiation, and an introduction to integration and the fundamental theorem of calculus. Topics from elementary functions will be reviewed as needed. Applications and concepts explored using CAS technology.

  
  • MTH 142 - Calculus II, 4 credit hours


    Prerequisite(s): MTH 141  
    A continuation of MTH 141 , covering techniques and applications of integration, sequences and series, and polar and parametric equations. CAS technology employed.

  
  • MTH 151 - Contemporary Mathematics, 3 credit hours


    Prerequisite(s): Knowledge of High School Algebra I, Algebra II, and Geometry are prerequisites for all Mathematics courses.  Students are required to have achieved an ACT Math Score of 22 or higher, a SAT Math Section Score of 520 or higher (if taken prior to March 2016), a SAT Math Section Score of 550 or higher (if taken after March 2016), a SAT Math Test Score of 27.5 or higher, a math readiness placement score of at least 75 or higher, or a score of 80% or higher on the Baldwin Wallace mathematics placement exam. Those who do not meet this requirement need to register for MTH 021 Refresher Algebra .
    This course serves as an introduction to selected areas of the mathematical sciences through exploration. Topics include probability, graph theory and business efficiency, fair division, and cryptography.

  
  • MTH 151H - Contemporary Mathematics- Honors, 3 credit hours


    Notes: Must be a Honors student or have sophomore or higher standing with at least a 3.5 cumulative GPA.

    Prerequisite(s): Knowledge of High School Algebra I, Algebra II, and Geometry are prerequisites for all Mathematics courses.  Students are required to have achieved an ACT Math Score of 22 or higher, a SAT Math Section Score of 520 or higher (if taken prior to March 2016), a SAT Math Section Score of 550 or higher (if taken after March 2016), a SAT Math Test Score of 27.5 or higher, a math readiness placement score of at least 75 or higher, or a score of 80% or higher on the Baldwin Wallace mathematics placement exam. Those who do not meet this requirement need to register for MTH 021 Refresher Algebra .
    This course serves as an introduction to selected areas of the mathematical sciences through exploration. Topics include probability, graph theory and business efficiency, fair division, and cryptography.

  
  • MTH 160 - Introduction to Discrete Structures, 3 credit hours


    This course introduces basic concepts in discrete processes and how those concepts apply in computing.  Topics include logic, functions, graphs and set.  This course is required of all Computer Information Systems Analyst and Computer and Network Security Analyst majors. 

  
  • MTH 161 - Discrete Structures for Computing, 3 credit hours


    Prerequisite(s): Knowledge of high school Algebra I, Algebra II and Geometry are prerequisites for all Mathematics courses.
    This course introduces basic concepts in discrete processes, their underlying theory, and how those concepts apply to computing.  Topics include logic, functions, graphs, sets and computational efficiency.  This course is required of all Computer Science and Software Engineering majors. 

  
  • MTH 202 - Number Theory and Abstract Algebra for Teachers, 3 credit hours


    Prerequisite/Corequisite: MTH 141  

    This is a conceptual mathematics course that makes the connection between concepts studied in Abstract Algebra (including groups, rings, and fields), number theory, and the high school math curriculum. The course will show the future teacher what is meant by “inquiry” learning in math using the NCTM Process Standards and Ohio Learning Standards’ Eight Mathematical Practices. Content includes the study of the historical development of: algebra, number, number systems, and quantity including contributions of significant figures and diverse cultures.

 

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